Most Contagious 2009

Every year at the end of year there are 2 reports worth looking out for, one is FEED from Razorfish that came out a few weeks ago and the other one is Most Contagious from Contagious Magazine which was released this Friday. Make sure you get them both. And while you’re at it, take aContinue reading “Most Contagious 2009”

Where’s agency 2.0? (Cont’d)

Right about a year ago I wrote this thought: “With more and more agencies adopting new ways to get the connection between their clients the advertisers and the consumer, I think it’s time they rethink themselves as well and look at how they can serve their clients, their customers a bit better. Just a thought.”Continue reading “Where’s agency 2.0? (Cont’d)”

Meet the connected consumer

Last week Razorfish released their 2008 Consumer Experience Report which had (according to the report) a simple mission: “To gain a better understanding of how technology affects today’s digital consumer experience and explore the emerging trends that will shape those experiences for years to come.” I’ve been reading the report during my flight back homeContinue reading “Meet the connected consumer”

Six degrees of separation

I stumbled upon this fascinating research done by Microsoft Research about a year ago (disclaimer: I work for Microsoft) after Mashable picked it up this weekend. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. We examine characteristics and patterns thatContinue reading “Six degrees of separation”

Euroblog 2008

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera – the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it). That wasn’tContinue reading “Euroblog 2008”