Dare to say ‘focus on the consumer’ one more time

[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called knowledge and then someone in the audience will tweet it and it’ll definitely generate a few retweets. And every timeContinue reading “Dare to say ‘focus on the consumer’ one more time”

Registration is easy, what about activation?

Something bugs me. Not a day goes by or new usage data (preferably in the form of an infographic) gets shared online about one of the favorite social media initiatives such as Facebook, Twitter, … you know the lot. Big data, big numbers most of the time. What I don’t get though is why weContinue reading “Registration is easy, what about activation?”