The opportunity called media

Traditional media are dead. Well at least according to plenty of opinion makers they are, and have been so for many years already. And while it’s fair to say that some of them are in trouble, or at least facing a whole new series of challenges it’s clear traditional media are far from dead. IContinue reading “The opportunity called media”

Using digital to make print come to life

I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first appContinue reading “Using digital to make print come to life”

No Copy

In image says more than a thousand words, that’s no secret anymore. And I guess that people who’ve been reading this blog for quite a while have noticed that I have a soft spot for advertising campaigns that convey a message using just one (but powerful) image. Like the 2 campaigns below, note that theContinue reading “No Copy”