pdf – 'Cross The Breeze

Reading white papers on the iPad (Evolved)

I recently figured out a nice way to read white papers on the iPad and thus finally catch up to the reading of all those white papers. It was/is a good solution but there are 2 elements that could be improved:

Would have been nice to be able to open the PDF’s in iBooks straight from Dropbox without having to open them in Dropbox first and then in iBooks. Minor issue but could be easier.
You can bookmark pages in iBooks on the iPad but that’s pretty much all the interaction that’s possible. It could have been better if you could make all kinds of annotations on the document, like notes or highlights etc.

And well what do you know, I just found out there’s a solution for that called GoodReader, a relatively new app for the iPad. It doesn’t look half as good as iBooks where you get that nice view of all your document covers on those shelves… but you can sync with your Dropbox folder from within the app and you can make all kinds of annotations on the document which you can save separately as annotations or immediately within the document. Sounds like a winner to me.

Check it out.

Cannes Lions 2010 in one PDF

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll see that more than 50% of the entries in ‘Direct’ are digital, so how does that relate to ‘Cyber’ then? I find it kind of weird that we all talk about integrated advertising but yet still award advertising filtered out per ‘medium’. Sure, I can see why you can recognize the best tv commercial or the best radio ad, but judging something like ‘Cyber’ what does that mean? Read the ‘Cyber’ entry category information and tell me I’m wrong. Isn’t it about time we rethink this?

Anyway, download the full award list right here in one handy PDF. Grab it before it’s too late.

Most Contagious 2009

Every year at the end of year there are 2 reports worth looking out for, one is FEED from Razorfish that came out a few weeks ago and the other one is Most Contagious from Contagious Magazine which was released this Friday. Make sure you get them both.

And while you’re at it, take a look at the new Contagious Magazine website as well.

Marketer’s view on 2009

Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things will change or improve which probably won’t happen. Anyway, worth checking out.

Charlene Li (who was part of the people inputting in Peter’s document) added some extra thoughts on it later on her own blog and also ReadWriteWeb weighted in on the predictions.

More recently Valeria Maltoni asked a dozen marketing bloggers about their thoughts for 2009, and as Valeria puts it: “More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience”.

Both documents collect the thoughts of marketing professionals in the field and are definitely worth reading so download the PDFs here: Social Media 2009 (Peter Kim) – Marketing 2009 (Valeria Maltoni)