To quote a recent report of Trendwatching.com – let’s start with a definition:
“Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”
Call it nowism, instant gratification, realtime, … if there’s one apparent trend that came out of 2009 it’s this one. Can you find a way to integrate the core idea behind this into your consumer communication, you’ll definitely be a step ahead of your competitors.
Here’s a good presentation that tells a bit more about what realtime really means, good stuff.