#archive blog of kris hoet – change agent // chief innovation officer @fcbglobal
Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.
Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.
Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)
[Via Fubiz]
Just the perfect little movie to finish of this week in total social media charlatan awesomeness…
[via Pietel]
My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.
I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)
And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!
This is truly brilliant! Thanks Darryl for sharing, it’s probably the best take on brands building direct relationships with their customers ;) And I guess for all women who can relate to this… there’s always The Women of course.
Check it out.
… to a computer screen near you. I hope you have seen / remember this little movie that was launched about a year ago? ‘Bring the love back’ or ‘The Break-Up’ as it was officially titled. Today the sequel to that is almost ready and Geert – my colleague responsible for all this – made a little teasing trailer of it. Hope you like it.
Nice little detail, the voice over on the trailer is done by Don Lafontaine, who is an American voice actor famous for recording over 5.000 movie trailers, etc… so you might recognize that voice ;)
Although it seems like this is pretty much a creative idea, and nothing quite real today, I like it immediately. Good out-the-box thinking from the researchers at the BBC. Imagine how this could bring a totally immersed movie experience into your living room. Or think about gaming, COD4 to name a one for instance, now that would be absolutely amazing.
[Via David Bausola]
'Cross The Breeze 