Your friends always with you

My marketing colleagues in The Netherlands just launched a new campaign to promote the mobile version of Windows Live Messenger… and I like it a lot. The site is in Dutch so might be a bit hard to understand but you should still go take a look. Click “Geluid aan” (aka Sound on) on the main page and then choose between in browser of full screen play. Once you’ve done all that you get introduced to Mike chatting on mobile Messenger from the metro station. All of this is visualized pretty nifty, but what’s especially nice to it is that you can change between the 4 people participating (by clicking on their names in the status bar, botton left of the screen) while the story continues. Just go and check it out for yourself, kudos to Monique and the team.

overalbijjevrienden

Once I know who the agency was, I’ll update right here. The site was created by Red Urban Amsterdam.

Six degrees of separation

I stumbled upon this fascinating research done by Microsoft Research about a year ago (disclaimer: I work for Microsoft) after Mashable picked it up this weekend.

“We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. We examine characteristics and patterns that emerge from the collective dynamics of large numbers of people, rather than the actions and characteristics of individuals. The dataset contains summary properties of 30 billion conversations among 240 million people.”

“All our data was anonymized; we had no access to personally identifiable information. Also, we had no access to text of the messages exchanged or any other information that could be used to uniquely identify users.”

And while these are only MSN/Live Messenger users during a period in time in 2006, and miss data from the competitive services, it still gives a pretty solid idea of the ‘inside’ of the social aspect of an IM network. Here are some of the key findings.

When you compare the world population to the Messenger population you will see that ages 18-30 are over represented, and ages 10-14 and 30-34 are fairly comparative to the world population. This tells me that IM is indeed linked mostly to youth, but definitely not youth alone.

MessengerPopulation

This here is another interesting finding:

“We investigate on a planetary-scale the oft-cited report that people are separated by “six degrees of separation” and find that the average path length among Messenger users is 6.6. We also find that people tend to communicate more with each other when they have similar age, language, and location, and that cross-gender conversations are both more frequent and of longer duration than conversations with the same gender.”

The full report can be downloaded here.

My mobile life

Sometimes I think I live on mobile. If there’s a device I really couldn’t miss it’s my mobile phone. Ask my wife, if on occasion I don’t take my mobile phone with me, she’ll wonder how it’s possible I forgot it. It’s just too odd for me to be without. According to my mom, it’ll grow on my ears one day. Whatever ;)

Anyway, it’s true that mobile is important for me, ever since I got my first mobile phone some 10 years ago. Every year I hope that mobile will really breakthrough, but unfortunately also this year won’t be the year of mobile, just like 2007, 2006 nor 2005 were the year of mobile. It’s that one prediction that I wish it were through, but you know it won’t be.

It’s not even in our hands. I think the devices are there, thinking of the N95, the iPhone and some Windows Mobile devices that are all capable of doing amazing things for such a small device. The iPhone has the interface to love, my HTC is less slick but comes with 3G, built in GPS and all the power of Office and Exchange on mobile. Or the N95 with it’s superb camera. And now I’m not mentioning a ton of other great features these phones have.

Apart from all that greatness, I’ve been a very active user of the mobile web for the last 6 years or so as well. First on WAP on my old Nokia 6310i for instance, later on Vodafone Live with a Sharp GX30. Back then I was still working on Kinepolis‘ new media strategy and we invested in this back then already. Today Kinepolis is still one of the very few Belgian companies with a decent mobile site, for which you got to give them credit. But even outside Belgium, there aren’t many mobile specific sites, which already resulted in a shout-out more than a year ago.

The mobile sites I currently use are: BBC, Bloglines, Gmail, Hotmail, Messenger, Dopplr, Facebook, Google Reader, Live Search, Kinepolis, MSN, Twitter, Technorati, Wapedia, Flickr, Yahoo and WordPress. I don’t really know many more that are of use to me, or that aren’t in a walled garden like Vodafone Live.

I also use client versions like Live Messenger (which you can download for all kinds of devices), the Live Search client as well as the Google Maps client, Yahoo!Go, … as well as apps that run in the Java environment on mobile like Gmail and Opera Mini. On the N95 I also tried the Widsets, but whatever the phone, the browse services still top them all.

Today, with the iPhone’s browsing capabilities, or other mobile browsers that enable better viewing of ‘normal websites’ on mobile we will probably skip the further development of mobile specific sites. With Skyfire for instance (see announcement) or Deepfish I expect to see more ‘regular’ browsing in the future.

Still, the problem remains, now even more than ever I guess. We will have access to every site we want, with great browsers but at what cost? There’s a good explanation why I use so much mobile: I can use it obviously but more important is that I don’t have to pay for it. The day I have to pay for it, I’ll cut back for sure, need or no need. How much I love the Wifi on these phones, that’s not truly mobile for me. It’s when in a taxi, or before checking in a plane, while waiting on someone, … that I love to use all my catching up. Not only in my sofa at home for instance.

So unless operators change their models on data costs, mobile will never really breakthrough and that’s sad. And yes you can discuss devices etc aren’t ready yet either, allow me to say they’re well ahead of the game when you compare them to operator attitudes. And I’m afraid they won’t change that soon either. There’s too much money to be made with TXT messages to allow you to use IM on mobile instead for instance. What’s your take?

PS: Also check out the upcoming FF for Mobile now we’re at it ;)

PPS: And Twitter, for god’s sake, at least add a replies tab to m.twitter.com will ya!