Why marketers should think more like entrepreneurs

A while ago I did this interview for a new venture of mine (Belgian Cowboys) with Johan Van Dyck. Now before you walk away because you have no idea who that is, you should hear me out. Johan used to be the CMO of the brewery Moortgat which is most known for beers such asContinue reading “Why marketers should think more like entrepreneurs”

Geek Marketer

I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology.Continue reading “Geek Marketer”

Marketing accountability

Marketers have an image problem and it’s their (our) own fault. Marketers need to become more accountable for themselves and for the benefit of the business. This words come out of a presentation from Futurelab, but they’re not the only ones to realize that accountability is exactly one of the key issues marketers have toContinue reading “Marketing accountability”