Simple but powerful idea, very well executed. From Leo Burnett, Manila.
“As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.”
New job, new laptop. After a few weeks of comparing, reading reviews online, watching viral videos (about laptops of course), buying laptop magazines at airports, etc… I finally decided what to get 2 weeks ago what to get and using it since today. Since I’m traveling quite a bit and spending more time away from a desk than on my desk there were a few key features the new laptop needed to have – in short I wanted a powerful lightweight ultraportable with long battery life. I had my mind made up on the Dell XPS M1330 for a while since it got some good reviews but finally decided for this:
Main reason for picking the Dell would have been the price tag, which is more interesting compared to the Lenovo X300 but overall performance and former Lenovo experience made me choose the X300 eventually. And no, I didn’t take the lame Dell-Manila-Envelope ad into account :) Truth to be told, in case I had to pay for it myself, it would have been the Dell XPS M1330 without a doubt.
So now it’s all installed, it’s indeed incredibly lightweight, the main battery gives me +3 hours of juice (and ordered an extra battery which should double that) and last but not least with it’s 4Gb or RAM it’s ultrafast :) Here’s what I installed, programs I need to have on my PC (it runs Windows Vista):
Yeah, I’m a PC. And I’m actually married to a Mac so probably our kids will turn out to be hybrids I guess (although more chance to see them turn into Xboxes or something)… Let’s not go there :)