Using digital to make print come to life

I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first app to deliver such a service in Belgium, we wanted to find an innovative way to promote it as well. Here’s what the team created:

Confusopoly

Found this in a blogpost about a new mobile operator in Belgium. The word itself is coming from Scott Adams from his book The Dilbert Future:

“Adams introduced the word confusopoly in this book. The word is a combination of confusion and monopoly (or rather oligopoly), defining it as "a group of companies with similar products who intentionally confuse customers instead of competing on price". Examples of industries in which confusopolies exist (according to Adams) include telephone service, insurance, mortgage loans, banking, and financial services.”

Call it a little bit of Wednesday morning fun. I’m pretty sure most people will recognize this :)