Do you know why you do what you do?

Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why? It’s an important questionContinue reading “Do you know why you do what you do?”

The end of advertising as we know it

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy. And while you’re at it, subscribe toContinue reading “The end of advertising as we know it”