Cereal gaming

Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.

Enjoy.

And if you do want to create some AR with cars, maybe make it some more like this ;)

[Via Helge Tenno]

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Creatives grow better in the South-West

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.

It didn’t say anything about no ad people were injured during the making of this movie so I hope everyone got out alright :)

[Via Matth]