Check out Alfa Romeo’s MiToManiacs

Last week we launched a new campaign for Alfa Romeo: MiToManiacs as part of the Alfa MiTo launch. MiToManiacs is a nonstop race that will take you from site to site via banners. The best and fastest banner-racer will actually win a real Alfa MiTo.

And like all good games, there are some shortcuts built in. Depending on the co-driver you chose, you can unlock some shortcuts. I’ll give you one, in the scene above you can actually follow a different way to avoid being annoyed by the octopus.

Game on! I’ll tell you, you will need some practice and find those shortcuts if you want to get into the top 10.

Thanks to the people from Clint.be for the collaboration on this one.

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Surround video

Although it seems like this is pretty much a creative idea, and nothing quite real today, I like it immediately. Good out-the-box thinking from the researchers at the BBC. Imagine how this could bring a totally immersed movie experience into your living room. Or think about gaming, COD4 to name a one for instance, now that would be absolutely amazing.

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[Via David Bausola]