duvalguillaume – Page 2 – 'Cross The Breeze

Leon (age 64): the real fake candidate

Before we go any further I need to ask you to take a look at the video below. This is the clip of an audition during the television program ‘So You Think You can Dance’ in Belgium. Never mind the language, just look…

Meet Leon. I suppose you noted the consternation of the jury not only when they saw a 64-year old doing an audition in what is basically a program targeted at youngsters, especially when they saw Leon end his audition with a split. The best of all this? Leon was actually entered into the competition by Milk (VLAM) as a part of the campaign they’re running to show that drinking milk on a daily basis will help you to stay fit and flexible.

Obviously nobody knew about Leon being part of an ad campaign until we (Duval Guillaume) revealed it after the show was aired on television. This was one of the first campaigns where I was part of the team that developed it so it was especially great for me to see the outcome of it.

To get the full picture of the campaign you should also take a look at the video below, this shows the initial commercial that was created for Milk a while ago and which has been on air earlier this year. The idea of doing something special with ‘So You Think You can Dance’ seemed a logical follow up on this ;)

I hope you like it, I know I do :)

Been a while…

I know. Over the last few weeks every once in a while someone would ping me or come up to me and ask me if I had stopped blogging, if I had enough of the writing already and moved on. And of course, nobody needed to come up to me to realize the blogging was at a very low (to non existent) pace the last few weeks and months. And like I told the people who asked before I can tell you as well it is not my intention at all to stop blogging.

When you read some of my last blogposts you know my professional life has had a bit of a shake up (to say the least). I rather unexpectedly spent my last day at Microsoft in May, thus was forced to start jobhunting just before summer in what are probably some of the toughest economic conditions out there. And although some interesting leads came in quite rapidly, supported by some of you… it doesn’t really create the right setting to be thinking about much else than work, life and family. There were some things at that time I did want blog about but they were to closely related to the job interviews, so I decided against doing so.

Luckily for me I found a new home at Duval Guillaume where I was offered the right new challenge in what interests me most thinking about communication in all it’s forms. Next to offering me the right new challenge, DG also offered me a lot of work :) hence why getting back to blogging wasn’t on my immediate agenda either. Always when you start at a new company it takes you about 100 days to get to know ‘how they roll’ and how you can become a part of it. I’m exactly in the middle of that right now and it’s pretty interesting so hopefully I can share some of that during the coming weeks as well. Last but not least they’re all good people as well so it doesn’t feel like I’m alone in this either.

And let’s not forget it’s summertime so I’ve been on holiday for a while as well (like all of you I suppose), first to Umbria where I had one of the most enjoyable family holidays and just last week I went to the Provence for a few days with friends to climb Mont Ventoux with the racing bicycle, another memorable event :)

Does this mean I’m back? Well kinda. I still enjoy blogging etc. a lot but time will always be an important in making this happen. I used to write most of my posts the last few months and years while on travel for work, something I don’t really do anymore right now. Suffice to say I need to rethink when is the best time to write. I do think about a lot of posts I want to write while driving to work, but that’s kinda like playing air-guitar… nothing really happens in the end ;). I also want to change my blog to a more central place of everything I share online and not just lengthy blogposts: favorite videos on Youtube, links on Delicious, … you know the story. I have an idea of what I want to do to change this, now someone need to tell me it’s possible. Let me know if you can be that one!

What a ride!

The last 2 months have been kinda crazy. After my last day at Microsoft, I started jobhunting right away, jobhunting new style that is – using my blog, Twitter, LinkedIn, … and every other network that could help me spread the word. Interestingly enough it all became a bit of an experiment along the way as well, like when I introduced the #hirefriday tag, but nevertheless still a rather unpleasant reality of being unemployed during a crisis. Lucky enough for me things paid off rather quickly and 5-6 weeks after my last day at Microsoft I started working again.

My new home is Duval Guillaume, an idea-centric communications agency with offices in Antwerp and Brussels. Since 3 weeks you can find me in the Brussels office (photo below) as the new head of strategy there. But more on what I’m doing there in future blogposts.

A lot of people have been very helpful during all those weeks and I’m very thankful for that. I realize I have been pretty silent on this blog during most of that time but we’ll be going to a more regular rhythm again soon. First I need to change a few things here, for one I should really get that self hosting thing going (yeah I know it’s not the first time I talk about this).