Confusopoly

Found this in a blogpost about a new mobile operator in Belgium. The word itself is coming from Scott Adams from his book The Dilbert Future: “Adams introduced the word confusopoly in this book. The word is a combination of confusion and monopoly (or rather oligopoly), defining it as "a group of companies with similarContinue reading “Confusopoly”

Marketing accountability

Marketers have an image problem and it’s their (our) own fault. Marketers need to become more accountable for themselves and for the benefit of the business. This words come out of a presentation from Futurelab, but they’re not the only ones to realize that accountability is exactly one of the key issues marketers have toContinue reading “Marketing accountability”