The Agile Agency. An ad agency’s culture hack

Some 2-3 years ago we decided at Duval Guillaume that we had to re-invent ourselves, that we had to take a more fundamental step in the way we organized ourselves and of course in how we thought about digital as a key element in the communication or advertising that we make. A lot has happenedContinue reading “The Agile Agency. An ad agency’s culture hack”

Open Game Format

When you read about an Open Game Format in most cases it is about games such as GTA in which you can wonder around freely and play missions in any order you want. Sometimes when Open Game Format it’s referring to game modes such as Free For All in Call Of Duty 4, where everyoneContinue reading “Open Game Format”

Marketing is an investment

John Dodds wrote down a good ‘description’ of what marketing really is as a response on the ‘marketing is the price you pay for creating mediocre products’ statement that was repeated heavily at SxSW. “Marketing is not an expense, it’s an investment cost that is inherent in the creation of your product/service from development throughContinue reading “Marketing is an investment”

Getting ready for MIX08

Within a week we’ll be on our way to Vegas again for the MIX08 conference. I quite enjoyed last year’s MIX conference with the announcements of Silverlight and Expression Studio, but also for presentations such as Lou Carbone’s for instance (who will be back this year by the way). What I like about this year’sContinue reading “Getting ready for MIX08”