Create value & value creative

When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assetsContinue reading “Create value & value creative”

Is creativity a dirty word?

Posted in June of this year, the cartoon below is probably yet another one of Hugh’s classics. I don’t think ‘creativity’ is a dirty word for big companies, I actually believe it’s pretty popular. Still I agree with the point that Hugh is trying to make. I hear a lot of talks about ‘creativity’ atContinue reading “Is creativity a dirty word?”

Creativity World Forum

Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It wasContinue reading “Creativity World Forum”