Apple iSad

I was just reading this:

“Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaper app commercial.”

Is that true? Because of this ad?

You have to be kidding. Really Apple, sometimes you can be so small. Small-minded that is.

Generation movie project

This has been sitting in my drafts for a while, that’s what happens when you don’t get time to blog for 2 weeks. Proximus Generation is a youth oriented mobile subscription from Belgium’s largest mobile operator. To promote this service Proximus will crowd source it’s latest tv commercial, here is the explanation (which is also the current tv commercial for the whole project):

Want to be part of an ad that will most definitely get a lot of airtime? Here’s your chance: Generation Movie Project :) The website loads rather slowly unfortunately, but still nice work by Famous.

Candlelight

I’m pretty sure the guys at Buzzing Bees won’t mind but I have copy their latest post, it’s too good. They show the latest commercial made for Electrabel by Famous – filmed in Stop Motion with 288.000 candles. Note – Electrabel is a energy provider.

Here’s the making of:

Great stuff Famous!

Who comes up with this stuff?

Yesterday night at the movies, I saw a commercial from one of the Belgian health insurance funds, namely Het Neutraal Ziekenfonds. In Belgium the basic health insurance (which covers quite a lot) is free (as paid by the government) and offered by all funds. So you pretty much chose between the funds depending on all the other services they offer.

So last night I saw this new cinema commercial they made and it just made wonder what some people are doing in advertising. This is probably the silliest ad I’ve seen this year. I don’t regularly blog about bad advertising and rather focus on the good stuff, but this is just …

ziekenfonds

I have a link to the commercial a bit further but read through this first. Since the commercial is in Dutch, you might want some additional info. The slogan of Het Neutraal Ziekenfonds is ‘the essential, in all simplicity’ and that’s what this commercial is about, that’s what the voice-over is saying: losing ballast, going to the essential, …

Now go see the commercial for yourself and try to look at it with ‘essential’ in mind and like you have no idea what it’s about ;) Go to this page, ‘skip intro’ and click on the link in the down right corner called ‘de bioscoopspot’. That should do it.

Now I’m a happy client of them, but this ad is just ridiculous.