Creativity is everyone’s responsibility

Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at theContinue reading “Creativity is everyone’s responsibility”

How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

Agency of the year. And what a year it was!

What a week. What a month. What a year. Exactly one year ago we announced that Duval Guillaume would merge it’s Brussels and Antwerp offices into one called Duval Guillaume Modem (in Antwerp). When I look back at the interview both our Executive Creative Directors did with ‘De Morgen’ then I read: “It’s time forContinue reading “Agency of the year. And what a year it was!”