Selling bravery to clients – Sir John Hegarty

How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. He doesn’t like the word ‘bravery’, linking that directly to an element fear and nobody wants to be afraid. Firstly, heContinue reading “Selling bravery to clients – Sir John Hegarty”

Are all great campaigns actually flawed or imperfect in some way?

BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1’. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim believes that it’s actually your own intelligence. That all great communication is actually flawed in some way and that ourContinue reading “Are all great campaigns actually flawed or imperfect in some way?”