In February of this year I wrote a post about Kevin Slavin’s talk on Augmented Reality at PICNIC NY Salon. In that video he talked about something that made total sense to me… which to be honest is true for most of what Kevin says anyway :)
“His thoughts around augmented cities and why maybe ‘augmented’ should be about taking things away instead of just adding them to the world as we are already drowning in data as it is.”
So when I got this video today from a colleague about a research project on ‘Dimished Reality’ by Jan Herling and Wolfgang Broll of the Ilmenau University of Technology, it was like a proof of the concept Kevin talked about a year ago now. I don’t like the name ‘Dimished Reality’ because it still is doing more on top of what is really there. But in this case less really is more, check it out:
Here’s an interesting interview with Kevin Slavin at PICNIC NY Salon. It’s 8 months old but only just came to my attention thanks to a tweet of Helge Tenno. His thoughts around augmented cities and why maybe ‘augmented’ should be about taking things away instead of just adding them to the world as we are already drowning in data as it is. Take a look.
Looking at this (what I wrote earlier) that definitely makes sense to me.
I’ll be good catching up again with Kevin in NYC in March. And Helge, I hope we will meet each other as well one day ;)
An iPad, why would you be needing that for? Today you hold a little square in front of your webcam, not anymore tomorrow. Sure you are ready for the future? ;)
This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long time ago).
Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.
And if you do want to create some AR with cars, maybe make it some more like this ;)
[Via Helge Tenno]
Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this: