Design is not just what it looks like. It’s how it works.

Design. Is Apple losing focus on one of it’s most essential unique strengths? For a big test we did for Belgian Cowboys recently some members on the editorial team including myself switched from iOS to Android for a while. Not just to see if we liked it or not but also to find out ifContinue reading “Design is not just what it looks like. It’s how it works.”

Create value & value creative

When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assetsContinue reading “Create value & value creative”

A lesson from Steve Jobs

I just finished reading Steve Jobs’ biography. It took me a while to read it but I’m happy I bought it. I wasn’t all that sure in advance, and not because I used to work at Microsoft once, but because I just didn’t want to read a book about how great everything at Apple reallyContinue reading “A lesson from Steve Jobs”

Apple iSad

I was just reading this: “Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaperContinue reading “Apple iSad”

Live Mesh in Paris

Okay so you already know that the Blue Monster is coming to Paris, now I’m also happy to announce that Live Mesh is coming to LeWeb in Paris as well next week. And with a twist: “We’re pleased to announce that to celebrate LeWeb’08 and Microsoft’s official partnership with the event, we are providing attendeesContinue reading “Live Mesh in Paris”

Upgrading

“If you upgrade your version of Windows and an application breaks, it’s Microsoft’s fault. If you upgrade your version of OS X and your application breaks, it’s the ISV’s fault. If you upgrade your version of Linux and your application breaks, well, that’s your own damn fault.” Found on the Linux Hater’s Blog.

His last day & more

You got to admire it when a man can make a bit of fun of himself, don’t you think? You might have seen it already as it has been all around the web, but here’s a little video of Bill Gates’ last day as showed during his CES keynote this weekend in Vegas. Especially theContinue reading “His last day & more”