Here’s a nice promotion our colleagues from the Antwerp office created for Alfa Romeo. During the Brussels Car Show they used their own ad space to give people a chance to put their current car for sale … so they can go buy an Alfa after obviously. Thanks Alfa.
Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It was also at this conference that we got to SpotMe device for better networking, something I blogged about last week. Most of he links below point to short recap videos of the presentations, so make sure you check out the ones that interest you.
First speaker to kick off the event (well after the obligatory and boring intro) was John Cleese. And just like for many of you I guess… he’s a hero of mine so pretty good start :) I must say even though John didn’t re-invent to wheel here on how to be creative but I liked that presentation a lot. John’s theory is that everyone can be creative, but that you need to get into the creative mindset for it and that you need to take time for it. A lot of his focus regarding this mindset was on the unconscious part of your brain that is very important for this. He recommended to read a book called ‘Hare Brain, Tortoise Mind: How intelligence increases when you think less’ to support his talk on this. Instinctively I could recognize myself in this (which I guess is a good thing) but there’s obviously no way I compare to John of course.
The next talk I saw was from Jef Staes. A presentation that didn’t really start of well, but turned out to be pretty interesting in the end. The analogy of the Red Monkey which is the creator, who needs to influence the pioneers first, after which you (hopefully) get followers that finally crush the settlers was an interesting one. Especially given my interest in all things ‘influence’. After Jef came Theo Jansen who I blogged about before, seriously impressed with his creations though. Fascinating to see those on stage., again watch the video. Last speaker I saw on day 1 was Steve Wozniak, and although I was seriously looking forward to that, I must say you might as well read his book.
First up the second day was Tom Kelley from IDEO, who talked about how it’s not good enough to be innovative, but how you also need to outpace everyone else. He spoke about his new book and the different roles he describes in there that are important in the innovative process, with the focus on 2 roles: The Anthropologist and the Experience Architect. Again I liked what I saw, also because it sort of ties in with some things I mentioned during my own presentation at SIME. He mentioned a good quote of Marcel Proust saying:
“The real act of discovery consists not in finding new lands but in seeing with new eyes”
He also referred to a concept they call ‘VUJA DE’ which is exactly the opposite as ‘DEJA VU’ and how it’s exactly these ‘VUJA DE’ moments they’re trying to pursue at IDEO when working on projects. Good stuff.
I was also looking forward to see An De Jonghe but that turned out to be a big disappointment. She gave 3 examples around social networking, one of which was Belgian and which took her a lot of research to find it (yet failing to point out she’s consulting for them!) Good luck we got a great treat from Dan Heath after that. His talk was related to ‘Made To Stick’ (which I loved) and since he’s a great presenter as well, this was really good. Good reminder about the ‘curse of knowledge’ and thinking about reading the book again.
Last but not least, Chris Anderson, no need for introduction right? He talked a little bit about ‘The Long Tail’ but mostly on his new book ‘Free’ which is coming out next June. It was really interesting to see how he came about this theory (talking about how “storage, bandwidth will become to cheap to meter”) and why that enables these new models. He talked about 4 models of FREE that exist in the 21st Century:
- A marketing trick
- Ad-Funded / Ad-Supported
- Gift Economy
… of which Freemium is definitely the most compelling to me. Really good talk again which concluded the event. So needless to say I enjoyed it, especially when you know it cost only like 300 EUR. There were more presentations but those were the ones I wanted to talk about, make sure you watch those videos!
Amazing. No other word for it… I find it hard to understand I missed it earlier on, but then again that’s the beauty of the web, that you can keep discovering beautiful things day after day I guess. Today at the Creativity World Forum (I’ll write about the whole event once it’s over) one presentation really fascinated me and that was the presentation from Theo Jansen.
Theo Jansen is an engineer/artist or even better a kinetic sculptor who creates new forms of artificial life, sculptures or animals that are made by very light material and that move powered by wind on the Dutch beaches. Check it out:
Theo Jansen has given presentations on this topic at TED and other events hence my remark I really should have seen this before, but I didn’t. Glad I have now though.