The #ASS of Kris Hoet

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam):

“10 inspiring speakers from the creative industry share their favorite stuff they
found on Twitter. Get inspired in one afternoon with a top-selection of awesome
ideas, thoughts, actions and campaigns.”

Hashtag for the event: #TheASS. Here’s my presentation and underneath you will find a little bit of background with the video’s, why I chose them for this presentation. (Video’s are all in the presentation)

Do mess with perfection. It’s the campaign line of the new Ford Mustang (check out their app btw) and I chose it because it’s more in tune with the idea I have around experimenting than the often used “fail harder” line. Why? Because “fail harder” all to often seems to result in a mediocre output and I don’t think that’s right. Do mess with perfection does a better job at making sure you experiment but with the end goal to make something awesome. Not mediocre. What do you think “fail harder” would look like in Jeb Corliss’ stunt? Therefore the ‘Grinding the crack’ video.

Big data. I love data. Not like an analyst or a statistics guy but because of what you can learn from data… if you’re looking at the right thing. Data visualizations are very welcome in helping you understand data – and then I don’t mean all these 15.000 pixel long infographics that show up on a daily base. I used some examples in my presentation, once including a tool you can download here: IOgraphica.

Gamification. Not games. Not contest. But fun game inspired elements to deploy on real life. Like what they did in Chromorama with the London Subway.

Known + Unknown. What happens when you combine knowledge from offline shopping behavior with online analytics methods. Awesome this Shopperception video – again see presentation.

Hackable. Kinect showed us once more, almost all year long, that you’re better off making things so that people can explore beyond the initial purpose of what it was made for to begin with. It might inspire everyone.

Laughter from nowhere. Kevin Slavin learned us to look at second screen in a totally different way, too bad his presentation from last year’s Think Digital congress isn’t online where he talked about that. I used the example from Clik just to show that most of our second screen thinking is really too basic.

The world is our canvas. Although the example in the presentation is a quite literal example, the point I wanted to make was that there are no more limitations to what we can do, that ‘out of the box thinking’ has never been so valid as today. There is no frame, the world is our canvas.

DIY 2.0 3D printers, open source code, Arduino, … it’s incredible what people like you can me can make today. We already have more democratic ways of promoting ourselves – thank you web 2.0 – but today we also see the same principles being used to fund as well as fabricate ideas. And that’s awesome.

The last video – of Casey Neistat, yes the same guy that made that Nike video – because it’s fun and it reminds us that everyone with a good idea can get noticed.

Key take away – It always seems impossible until it is done. Something we remind ourselves of at the agency as well every time someone presents us with an idea that looks impossible :-)

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The Next Web

This year I really wanted to get to most of the best interactive/technology/marketing conferences in Europe (and a little bit US). I already made it to conferences like LeWeb3, LIFT08 and MIX08 but also smaller events like Euroblog 2008 and Plugg. I missed DLD so hopefully I can make up for that next year.

TheNextWeb

The next conference that was on the list is The Next Web. This conference takes place on April 3rd and 4th in the Westergasfabriek in Amsterdam and has not only built up some serieus ‘street cred’ over the years, it really looks like an interesting event to be at. With speakers such as Leah Culver, Werner Vogels, Chris Saad and Kevin Rose, presentations from 24 startups and more you might want to think about going there. And watch out for the Diggnation episode that will be live recorded at the event. I can’t go unfortunately because I’ve already planned on going to the Blogger Social in NYC the same period, but if you’re thinking about going then you can register here, and use this promo code (thekrismaster) which will give you a 200 EUR discount! (First 10 people only)

After all that, I hope I can make it to reboot on June 1st normally (if there’s going to be one – is there?) and PICNIC on September 24th. I’ll definitely be at the Next Conference in Hamburg on May 15th in the meantime as I’ll be on a panel at the event.

But first, there’s The Next Web, mark it in your calendar. And to Patrick and crew – good luck ;)