Nothing serious, just fun. But recognisable nevertheless. Nice work from Zulu Alpha Kilo.
Some 2-3 years ago we decided at Duval Guillaume that we had to re-invent ourselves, that we had to take a more fundamental step in the way we organized ourselves and of course in how we thought about digital as a key element in the communication or advertising that we make. A lot has happenedContinue reading “The Agile Agency. An ad agency’s culture hack”
What a week. What a month. What a year. Exactly one year ago we announced that Duval Guillaume would merge it’s Brussels and Antwerp offices into one called Duval Guillaume Modem (in Antwerp). When I look back at the interview both our Executive Creative Directors did with ‘De Morgen’ then I read: “It’s time forContinue reading “Agency of the year. And what a year it was!”
When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assetsContinue reading “Create value & value creative”
The last 2 months have been kinda crazy. After my last day at Microsoft, I started jobhunting right away, jobhunting new style that is – using my blog, Twitter, LinkedIn, … and every other network that could help me spread the word. Interestingly enough it all became a bit of an experiment along the wayContinue reading “What a ride!”
The great thing about analogies is that when you place a certain situation into another context or circomstances it often helps to make things understandable. This video is doing a great job at that, showing something that is very common between clients and agencies today into a fresh context… have fun ;)
Last Friday I was invited by Famous to come to their annual BBQ at the Africa Museum in Brussels. They also had arranged for Joseph Jaffe to come and talk about The Conversation to the audience of marketers and advertisers. I had wanted to see Jaffe present again as last (and first) time I sawContinue reading “Famous Jaffe”
When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. TheContinue reading “Inspiration, Anyone?”
I’ll keep the blabla for myself on this one and let the presentation do all the talking. Great one from The Kaiser – make sure you check out his blog.
Yesterday night at the movies, I saw a commercial from one of the Belgian health insurance funds, namely Het Neutraal Ziekenfonds. In Belgium the basic health insurance (which covers quite a lot) is free (as paid by the government) and offered by all funds. So you pretty much chose between the funds depending on allContinue reading “Who comes up with this stuff?”