Don’t fight Monday

Lovely day here in London today, big difference with last week when I planned on flying here but didn’t make it because of the fog at LCY. I can tell you, spending like 5 hours at the Antwerp Airport for nothing is really no fun at all. Meeting up with the zerofinfluencer this evening, soContinue reading “Don’t fight Monday”

Taxi driver vs advertisers

I’ve just started reading ‘Round Ireland with a fridge‘ a few days ago and (apart from being a good funny book) there was this one part that reminded me so much of advertising that I had to copy it right here. And yes, not all advertising is bad ;) “The taxi driver helped me withContinue reading “Taxi driver vs advertisers”

Marketing accountability

Marketers have an image problem and it’s their (our) own fault. Marketers need to become more accountable for themselves and for the benefit of the business. This words come out of a presentation from Futurelab, but they’re not the only ones to realize that accountability is exactly one of the key issues marketers have toContinue reading “Marketing accountability”

Who comes up with this stuff?

Yesterday night at the movies, I saw a commercial from one of the Belgian health insurance funds, namely Het Neutraal Ziekenfonds. In Belgium the basic health insurance (which covers quite a lot) is free (as paid by the government) and offered by all funds. So you pretty much chose between the funds depending on allContinue reading “Who comes up with this stuff?”