Cute girl has a catchy dance

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.

Also check out the website that goes with it: http://galaxys.samsungmobile.com/

Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.

I surf because…

It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the next guy.

Part of why I like the ‘i surf because’ campaign from Billabong so much is that it seems to capture really well what surfing is all about. Nice visual experience, the right music and the question – why do you surf? And that’s exactly what Billabong is trying to capture with this website, the question is to you (surfers), why do you surf?

isurfbecause

Nice execution as well. Like.
Cowabunga!

Cannes Lions 2010 in one PDF

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll see that more than 50% of the entries in ‘Direct’ are digital, so how does that relate to ‘Cyber’ then? I find it kind of weird that we all talk about integrated advertising but yet still award advertising filtered out per ‘medium’. Sure, I can see why you can recognize the best tv commercial or the best radio ad, but judging something like ‘Cyber’ what does that mean? Read the ‘Cyber’ entry category information and tell me I’m wrong. Isn’t it about time we rethink this?

Anyway, download the full award list right here in one handy PDF. Grab it before it’s too late.

canneslionsbook

The end of advertising as we know it

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy.

And while you’re at it, subscribe to the man’s Posterours. If you’re any bit interested in advertising you won’t regret.

Follow me: the rabbit edition

To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home:

Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;)

[Via AdPulp]