Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be […]
'Cross The Breeze
blog of kris hoet – change agent // chief innovation officer @hppnssanywhere & @fcbglobal
The strategy is delivery: it’s not complicated, it’s just hard
Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative […]
No boules, no glory. New work for Coke Zero
Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the […]
Are all great campaigns actually flawed or imperfect in some way?
BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1’. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim […]
Design is not just what it looks like. It’s how it works.
Design. Is Apple losing focus on one of it’s most essential unique strengths? For a big test we did for Belgian Cowboys recently some members on the editorial team including myself switched from iOS to […]
Put the hours in
We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to […]
The Ironic Effect. Why you might fail because of your best effort.
Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The […]
