A friend’s birthday

It seems to be quite appropriate that the 2nd anniversary of the Blue Monster coincides with Steve Clayton’s birthday as Steve has been crucial  in getting the Blue Monster where it is today. Hugh Macleod has a nice little write-up about the Blue Monster history, well worth reading. For me this story started at aContinue reading “A friend’s birthday”


Personality matters

Last April in NY during the Blogger Social, we all received a bunch of goodies, most of it small promotional items, but also some marketing related books. One of those books was ‘Personality not included’ from Rohit Bhargava, also present at the event. We had a little chat about the book, which was pretty interestingContinue reading “Personality matters”

Moving on…

… to a new role at Microsoft. During my 4 years at Microsoft, first as the Belgian Consumer Marketing Manager for MSN and later as the Marcom Lead for MSN and Windows Live in EMEA, I’ve been experimenting with social media. Remember the Windows Live Sessions we did all over Europe (e.g. Brussels, London, …),Continue reading “Moving on…”

One by One

“Done, done; on the next oneDone, I’m done; I’m on to the next one”– One by One, Foo Fighters It’s hard to believe that yet another year has passed. It just seems like only a few weeks ago I celebrated my first year of ‘Cross The Breeze and yet today a second year has passed.Continue reading “One by One”

links for 2007-10-30

Dell: A Social Media Rags-to-Riches Story – The Viral Garden “Dell provides possibly the best case study of how a company has successfully integrated social media into its marketing communications, and culture. What makes the ‘Dell story’ so compelling isn’t how the company is utilizing social media now, but rather (tags: dell socialmedia case jeffjarvisContinue reading “links for 2007-10-30”

links for 2007-07-10

gapingvoid: “cartoons drawn on the back of business cards”: the virus spreads… MSFT’s Steve Clayton on the Blue Monster: “This is about Microsoft on our terms – open to all and owned by the world. Rock on.” (tags: bluemonster microsoft gapingvoid mascot techmeme on10) Live Earth Global Concerts Reach More Than 10 Million Online atContinue reading “links for 2007-07-10”

Smarter conversations

While reading through the comments on the recent cartoons Hugh has done as part of his Microsoft ‘gig’ I remembered an older post of Hugh (part of The Hughtrain) where he posts his thoughts on smarter conversations. Ok, it’s clear that this post will end in a record number of links to Gapingvoid – soContinue reading “Smarter conversations”