Trendwatching

Imagine how they keep coming up with those names: nouveau niche, massclusivity, tryvertising, the youniverse, generation c, twinsumers, life caching, … Every baby needs a name and I do love to read about all those […]

Digital Fender

Fender has a great history in electrical guitars and is probably known most for the Stratocaster and Telecaster models. Two recent blogposts about Fender products give the impressions they’re going digital. Check out the Intelcaster, a […]