Those were the days. Well not really maybe, but I did have this nostalgic feeling when I took a look at the Museum of E-Failure posted on Ghostsites. When looking quickly at the list, I noticed and remembered especially Boo.com (with the virtual shopping assistant if I’m not mistaken), etour.com (that would guide you to interesting websites within your interests), moviecritic.com (of which I’ve written before, and that could have been a genuine web 2.0 experience if it were launched today… and created with AJAX or Ruby as some would say).
Anyway, it’s a really impressive list they’ve come up with. Very nice!
[ Via The Stalwart]
Tara Hunt of horsepigcow wrote an interesting post of what makes a good marketer in today’s era. It’s good stuff. I’ll get you a fast overview of the top 10 but I encourage you to visit the original article of Tara to see the full story.
A good marketer …
- is a community advocate
- knows today’s brands aren’t built in boardrooms or ad agencies or brainstorming sessions
- plans a little, but changes a lot
- doesn’t only respond to community needs today, but also knows what needs will arise tomorrow
- rewards the community members who stand behind him/her
- gets involved in the community
- is his/her own client
- knows when to back off
- learns to use the tools available to them
- never takes him/herself too seriously
[Via AdPulp / Gaping Void]
“Coke lies, misleads with fake ‘zero’ blog. Has coke overstepped the mark with its invasion of the online community?” That’s the title of an article on the Marketing Blog about Coke Zero. For this new drink Coke had launched a new website with blog called ‘The Zero Movement‘. This website did fit in complete guerilla campaign, complete with tagging in the streets etc. Now apparently some people in the blogging community – according to the Marketing Blog – saw this move as intrusive, as unreal, as fake and thus they reacted against it. How? By altering Coke advertising on the streets, but more important by creating an anti-Coke Zero website with thezeromovement.org. Now as I read the article it seems like the creation of Coke’s ‘fake’ blog was the reason to start all this, which I don’t agree. Check out the Coke website and you’ll see it’s not like Coke is hiding it’s brand from it, so it’s not like they’re pretending to be something else than what they are. Is that fake? Is that intrusive? I don’t think so. If that would be the case, Google’s Adwords are as fake compared to the ‘genuine’ webresults and should be punished too… if that ain’t a stupid idea!
Was it a good idea from Coke to create this blog with the Zero launch? Maybe yes, maybe no. I feel like it fitted within the idea of the whole guerilla campaign. Did it work out ok for them, it sure didn’t if you see what they did to the advertising, but the stupidest thing they’ve probably done is that they forgot to buy some domains especially those that counterparted their dot com. But I guess that won’t happen anymore after this. And as far as creating a blog for branding reasons, that’s just fine with me, as long as they never pretend for it to be fansites or whatever, which they clearly didn’t. And yes, Coke, like many other big enterprises will always have their lovers and their haters, and especially the last group is more responsible for this anti-Zero move, than a so-called fake blog would have been if you ask me.
Jeffrey Zeldman has an interesting post about web 3.0 like he calls it at A List Apart. For all of you working with AJAX and Ruby On Rails, creating social networking applications online, he wishes you good luck…. and reminds you of the fact that 20 people (and probably loads more) are working on the same. Or in a snapshot: web 2.0 is fresh-faced starlet on the intertwingled longtail to the disruptive experience of tomorrow. Web 3.0 thinks you’re so 2005.
Another really interesting post can be found on Infotangle about “The Hype and the Hullabaloo of Web 2.0”. It’s not really taking opinion at this point, but it does give a good overview of what it’s all about, who’s pro & contra and why. If you haven’t heard of the phenomenon before, I guess I would suggest you read this.
Finally you should check out the source of this nice graph that goes together with my post. It comes from Simply Blog and it’s about the 10 reasons why web 2.0 is like disco. For the full story, visit the blog, but here is the top 10:
#1: Feels great, but don’t want any pictures caught doing it.
#2: Nobody quite sure what it is, but everyone wants to try.
#3: First learned how to do it at [foo | bar | summer] camp.
#4: Lots of parties, alcohol, and women with big hair.
#5: Can fool most people if you can just do [ajax | the hustle].
#6: More about having fun than doing something useful.
#7: Open source, free love, & fashion from the 70’s.
#8: People are remixing it all the time.
#9: More popular it gets, more people trash it, more popular it gets.
and last but not least:
#10: Done best when you don’t give a damn what anyone else thinks.
A while ago Microsoft launched it’s Start Something campaign that promoted the usage of Windows XP through several scenarios on education, entertainment, digital imaging, productivity, connectivity, etc… In the same spirit of this campaign they also ran a contest where they asked how designers would envision the next-generation Windows PC and especially how innovative they could be on the subject. The winners were announced at CES, but here you can see the results from all participants. There are actually some pretty cool ideas in there, certainly worth a visit: Start Something PC.
Funny to find the some news about I-Merge on Jaffe Juice. He’s impressed by their announcement card for the opening of I-Merge in China. I-Merge has themselves an interesting blog by the way, called I-Wisdom, worth a read. They did announce a blog of their creatives a while ago, but no sign from that one yet. Come on folks, bring it on.
I’m for sure not the only one to (try to) work this way, but to have a good follow up on my RSS I scan all posts a few times a day and put the interesting url’s in my ‘scratchpad’ folder so I can easily read the details in the evening. And there I create a problem, because this folder is really outgrowing itself whereas I haven’t had time to read through the last 50 posts. So if any of you have a good idea or practical tip how you solve this ‘to blog about’ folder, shoot… I’m interested.
Honda is doing a great job polishing up it’s Civic brand. The model lost its cool the last few years but with the launch of the latest Civic, you really get that cool feeling again (certainly worth a look for the Seat guys). This spot is quite long but it looks good, wondering if those sounds are for real actually. Enjoy!
This weekend the racing season kicked off again. The Rallye of Monte Carlo is classically the first race of the World Rallye Chamionship, and within a few weeks also the F1, DTM, … will start. Although I think the WRC is not going to be so interesting this year. With 4 major car manufacturers out of the game (like the PSA group) it’s becoming more and more of a private teams event and that’s not the way to go. Probably when the F1 season starts of in 2 months, the racing season will become interesting. There you see all private teams have been sold (Sauber to BMW, Mindardi to RedBull, …) and they’ve changed back some of last year’s rules that didn’t really work. One minor element to it is the fact that Francorchamps will probably not stay on the calendar for 2006 due to some organisational issues, and will only be back on the map in 2007. That’s bad. Not only is it the most beautiful track in the world, it’s the one closest to me so that’s were I usually go see. Well then maybe I’ll just need to wait for TOCA/DTM Race Driver 3 for my Xbox and race Francorchamps myself. Anyway, looking forward to some great racing this year, watching or playing.
Just had a great discussion on advertising. The ad that started it was the one were they use John McEnroe to promote a new car. It’s a funny tv commercial and I guess most of you will remember, they air it quite a lot these days. Also the way they use McEnroe is pretty cool, but to come to the point: it’s a bad commercial. And that was what the discussion was about, because we didn’t agree on that. But clearly I think that even how funny it might be, it still remains a bad commercial. Do you remember what car it’s for? Most people don’t so … bad it is.
Don’t remember the commercial at all? There you go: “You cannot be serious”