Just loving this one for Mini, superb! Nice take on ‘viral videos’ :)
Mini has created a fantastic ad that is truly engaging using some augmented reality technology. Just watch this:
My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.
I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)
And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!
It seems to be quite appropriate that the 2nd anniversary of the Blue Monster coincides with Steve Clayton’s birthday as Steve has been crucial in getting the Blue Monster where it is today. Hugh Macleod has a nice little write-up about the Blue Monster history, well worth reading. For me this story started at a similar time that I got to know both Hugh (we met for the first time at LeWeb 2 years ago) and Steve and that’s how I got affected by our little blue friend. It was good getting to know all three of them.
In his post Hugh refers to what David Armano had to say about the Blue Monster, something he wrote after he and I met at MIX08 in Vegas:
“What’s to be learned? Blue Monster shows us that no matter how big or small the company that the world is a bigger place. And external influences can become internal influences. And it teaches us that if we are interested in the evolution of corporate culture, that symbols are important. If we don’t find our own—someone will find them for us.”
Even more, the Blue Monster became an example of how companies can embrace social media. It has become an example of how a company (or anybody for that matter) can benefit from letting go of control. Just read through Rohit Bhargava’s “Personality Not Included” for instance, or the more recent “Crowd Surfing” from David Brain.
Hell no, the Blue Monster is not dead – it’s alive and kicking, not only within the spirit of many Microsoft employees but also outsiders are starting to see change. And did you read Hugh’s 7th point? Well the Blue Monster is going to Paris… but more on that soon ;) For now, it’s just happy birthday.
Like I needed more convincing to go and buy the Samsung Omnia right? Even though this video is created by Samsung, it is a refreshing approach to unboxing gadgets like we see so many times on the tech blogs. Job well done! Now tell me when and where I can get it, curious to see if it matches up to the Diamond.
“They’ve gained complete access over our Geocities page….” This video is already a few months old by I hadn’t seen it before. If ever you’re into technology somehow and want to see how Jack Bauer saves the world with AOL 3.0 … here it is.
Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.
It didn’t say anything about no ad people were injured during the making of this movie so I hope everyone got out alright :)
So you always wondered how a screensaver was made? Take a look at the video below to get an idea of that process. Enjoy.
“Life’s too short for the wrong job”. The German jobsite Jobsintown.de did some great advertising around this theme in the past and I must say I really like this video as well. It looks like the video is from the same period as the other ads, but I hadn’t seen it before.
[Via Right-Half Chow]
Berlitz did it again and I hadn’t noticed until this week. One year after the classic viral video ‘What are you sinking about?‘ they seem to have created a few new funny virals a couple of months ago. If you haven’t seen them yet (like me) then be sure to take a look, there’s pretty funny.