The Ad-O-Matic

The future is here! After crowdsourcing as an option to create an advertising campaign, the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here:

adomatic

[Via AdFreak]

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Engaging the audience

Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:

handfromabove

[Via Only Dead Fish]

Leon (age 64): the real fake candidate

Before we go any further I need to ask you to take a look at the video below. This is the clip of an audition during the television program ‘So You Think You can Dance’ in Belgium. Never mind the language, just look…

Meet Leon. I suppose you noted the consternation of the jury not only when they saw a 64-year old doing an audition in what is basically a program targeted at youngsters, especially when they saw Leon end his audition with a split. The best of all this? Leon was actually entered into the competition by Milk (VLAM) as a part of the campaign they’re running to show that drinking milk on a daily basis will help you to stay fit and flexible.

Obviously nobody knew about Leon being part of an ad campaign until we (Duval Guillaume) revealed it after the show was aired on television. This was one of the first campaigns where I was part of the team that developed it so it was especially great for me to see the outcome of it.

To get the full picture of the campaign you should also take a look at the video below, this shows the initial commercial that was created for Milk a while ago and which has been on air earlier this year. The idea of doing something special with ‘So You Think You can Dance’ seemed a logical follow up on this ;)

I hope you like it, I know I do :)

Microsoft Advertising

Although most of my work is related to some of Microsoft’s biggest consumer brands such as Windows Live, MSN, etc I also do (more and more actually) work for Microsoft Advertising. What does Microsoft have to offer to advertisers? Many of you might remember “Bring The Love Back”, today we have created another little 90 seconds video that explains a bit more what it is we do at Microsoft Advertising, check it out:

I’ve also set up a Twitter account for Microsoft Advertising Europe, offering another way to get in touch with us so follow us in case you are interested in advertising and curious about what we have to offer.

Future vision

Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″ at the Wharton Business Technology Conference last week. Here’s a video of what our researchers think the future of business might look like:

futurevision

Full story and 5-minute long version of this video ‘i started something’.