Eyetracking: practice what you preach?

Am I the only one to find this ironic? Marketing Pilgrim brings good content most of the time and they’re in my RSS reader for quite a while. But when I opened one of their last posts on eyetracking in my browser, I couldn’t help wondering how serious they take their own content. The eyetracking study they talk about shows clear results (and so did other eyetracking studies in the past) about banner advertising on websites, but look at Marketing Pilgrim’s own sidebar. One third of the screen filled with ugly banner ads… that nobody looks at. Why tell other people smoking is dangerous when you’re a smoker yourself?


Read what matters

When I was going through my feeds today I discovered a new service called aideRSS and given my +300 subscriptions I’m always interested to find out better ways to manage these. It seemed like that is exactly what aideRSS is able to do so I checked it out immediately this morning. First thought: brilliant.


There are some feeds in my reader that definitely could be skimmed down to the most interesting posts, like the del.icio.us/popular feed (image above) for instance so I gave that a try. After uploading a feed you can select to see all posts or only the good post, great posts or best posts. This is based on the PostRank feature that is propriatory to aideRSS and unfortunately the help page about that is offline for the moment as I’m curious to find out more about how they calculate that.

You can upload your whole OPML into the service, you can subscribe to a filtered feed (like all best posts from a feed) in the integrated feedreader or in your own. There are sharing widgets etc etc. And as you can see in the screenshot above, you get immediate info from del.icio.us, Digg, Technorati, … on the interaction for that post. This is something that I suggested to Technorati a few weeks ago so I obviously like that as well.

Best of all? It’s pretty amazingly fast (especially when they have a blog on record yet). And it’s there that I see the only problem for now as well, each time I did get an error it had something to do with uploading a feed that wasn’t in the system already. Hopefully they’ll fix that soon. And as said the PostRank information page gives an error as does the aideRSS blog for the moment.

Overall I think aideRSS still needs work but it offers a pretty good and fast solution with very good navigation so definitely worth a try. Sometimes it crashes when trying to add a new blog and I get the feeling there’s work to do on the PostRank score as well looking at some of the differences between blogs on that topic. I also think they have an opportunity to do some of the stuff we saw on http://share.opml.org. Anyway good stuff you guys, I would give that feedback on your forum as well if it weren’t down for the moment ;)

[Via Blogologie]

Modern data visualization

I don’t remember how I came across this post of ‘Data visualisation: modern approaches‘ on Smashing Magazine, but it describes some pretty cool stuff. It gives an overview of some utterly fascinating ways to visualize data, something you definitely have to go see for yourself. Some of them could be art.

One of my favorites is amaztype ‘a typographic book search’ where each amazon query gets visualized in a very interesting way. Here’s my search for ‘travel’:


You got a see for yourself how cool it is, not quite useful but pretty. Make sure you check out the original post for a lot more interesting examples. And I’ll tell you in a few days why that query on amaztype had to be travel ;)