Who are you?

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? ThoseContinue reading “Who are you?”

The future belongs to the geeks…

Nobody else wants it. This is without a doubt one (of many) personal favorites out of all the cartoons Hugh MacLeod has created in the past x years. I think there’s a lot of simple truth in this one. Every day/week/month I see innovation that impacts the business I am in and which found itsContinue reading “The future belongs to the geeks…”

The death of pretty much everything

In September ‘06 I wrote a post called ‘It’s violent out there’ in which I wondered why so many articles online are about companies and web services instantly declared dead when some competition appears. The recent ‘The Web is dead’ post of Wired inspired Harry McCracken of the Technologizer to highlight the same point asContinue reading “The death of pretty much everything”

The egg and the eggplant

Found this via Helge Tenno’s blog – quote on media vs social media from my friend Kevin Slavin (Area/Code): “One way to think about it. It’s like the relationship between media and social media is like the relationship between egg and eggplant. They share just a couple of letters but they’re not in the sameContinue reading “The egg and the eggplant”

Design fail

Just a bit of Thursday morning fun, found this via someone on Facebook (forgot who – sorry for that). Did we ever notice how poorly designed the Star Wars universe really was? ;) “Blasters. A tactical nightmare: They’re incredibly loud, especially for firing what are essentially light beams. The fire ordnance is so slow itContinue reading “Design fail”

Consumers don’t care about strategy

I don’t think there’s another product in tech that is ridiculed as much as Microsoft Bob. Never heard of it? That’s probably for a reason. Kudos to Monica Harrington for ‘confessing’ that she used to work on Bob and for writing a blogpost about it on Todd Bishop’s Microsoft blog. The product might have beenContinue reading “Consumers don’t care about strategy”

Where’s agency 2.0? (Cont’d)

Right about a year ago I wrote this thought: “With more and more agencies adopting new ways to get the connection between their clients the advertisers and the consumer, I think it’s time they rethink themselves as well and look at how they can serve their clients, their customers a bit better. Just a thought.”Continue reading “Where’s agency 2.0? (Cont’d)”

2nd Edition: Age of Conversation

Some 18 months ago I was part of a project called the “Age of Conversation” and today I’m happy to announce that the second edition of the “Age of Conversation” is a fact. Instead of 100 authors there are over 200 contributors this time (not me anymore) and it’s themed around “Why don’t they getContinue reading “2nd Edition: Age of Conversation”

Personality matters

Last April in NY during the Blogger Social, we all received a bunch of goodies, most of it small promotional items, but also some marketing related books. One of those books was ‘Personality not included’ from Rohit Bhargava, also present at the event. We had a little chat about the book, which was pretty interestingContinue reading “Personality matters”

Innovation

“Don’t take a designer and tell them to build a bridge. Bring them to the canyon and see what they come up with. (Claudia Kotcha)” Taken from the “We need change” presentation on Slideshare: “A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research”.