The age of the micro multinational

“If the late 20th Century was the age of the multinational company, the early 21st will be the age of the micro multinational: small companies that operate globally” I found this great quote on Neil Perkin’s ‘Only Dead Fish’. It’s a statement from Hal Varian, Google Chief Economist and I can only like what I see here.Continue reading “The age of the micro multinational”

Truth is people don’t actually like creativity

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 studyContinue reading “Truth is people don’t actually like creativity”

You can put a man on the moon

One of the more interesting seminars at the Cannes Lions in June earlier this year was that one of Astro Teller who leads the Google X initiative. You know where the idea for Google Glass or Google’s self driving cars is coming from: “Here is the surprising truth. It’s often easier to make something 10 timesContinue reading “You can put a man on the moon”

Big data, big promise

Big data is the whole grail of marketing. And yet not many is actually making lots of progress. There’s a good good on that captures well what the state of big data is if you ask me: “Big Data is like teenage sex. Everybody talks about it. Few do it and they do it inContinue reading “Big data, big promise”

Presentation madness

Powerpoint, Keynote, … it doesn’t really matter much which piece of software you use to make a presentation. Trust me, there’s only little the software can do for you to make your presentation better, let alone good. I get my fair share of practice making presentations since I make a few per week, but IContinue reading “Presentation madness”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

Creativity World Forum 2011: Making ideas happen

The Creativity World Forum 2011 had to live up against high expectations. When the event was organized for the first time in 2008 (in Antwerp) Flanders DC showed all other conference & congress organizers in Belgium what the new benchmark would be. I really enjoyed the 2008 edition and thus was really looking forward toContinue reading “Creativity World Forum 2011: Making ideas happen”

Stratégies Gagnantes: Agile Planning

About a week ago I did a presentation at an event in Charleroi called “Stratégies Gagnantes” (which means as much as ‘Winning Strategies’) together with other speakers such as Michael Cawly (COO Ryanair), Nathalie Klein (Director Consumer Insights Coca-Cola), …I was asked to present about what I thought would contribute most towards winning strategies fromContinue reading “Stratégies Gagnantes: Agile Planning”