Candlelight

I’m pretty sure the guys at Buzzing Bees won’t mind but I have copy their latest post, it’s too good. They show the latest commercial made for Electrabel by Famous – filmed in Stop Motion with 288.000 candles. Note – Electrabel is a energy provider.

Here’s the making of:

Great stuff Famous!

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Zune 3.0

Ever since I started using the 30G first generation Zune (yes that brown one) I’ve become quite fond of both the device and the software. And now you’ll probably say ‘sure, you work for Microsoft so that explains…’ etc. but I actually bought an iPod first (yes I already worked here). I’ve never been much of a fan of the navigation on the device, let alone of iTunes. Huge catalogue and all but I just don’t like it.

zunecard

Yesterday the Zune team released the 3rd generation of the Zune and I updated both my 1ste generation 30G Zune as well as the 2nd edition 8G Zune, which is the one I use most. And I got to say, seriously. I think the Zune software is worth installing even if you don’t have a Zune. The visualization is very nice, and especially (which is new in this release) how you can go into the MixView which shows similar artists (similar music or influenced by, …) and other Zune users that listened to this music. A nice mixture between recommendations from the music engine underneath as well as the social… hence the ‘Welcome to the social’ slogan for the Zune. Here’s what Wired had to say about MixView’s recommendation engine:

“Microsoft showed us a sneak preview of the Zune 3.0 software it plans to release on Sept. 16 with the latest generation of Zune devices, and what we saw made iTunes’ simple Genius feature look like a blast from digital music’s past. While iTunes serves up a text list of recommended songs within your library and from the iTunes store, adding to the more basic recommendations its MiniStore feature used to make, Zune reinvented the recommendation concept by collapsing artists, albums and fans into the same recommendation engine, more accurately mirroring the way people think about music.”

There’s just one thing missing though and that is  access to the Zune Marketplace. Since I live in Europe the only way for me to benefit from the all-you-can-eat monthly charge of $14.99 is to get a US credit card unfortunately. The new MixView makes me want that even more, since you obviously want to buy the music you’re discovering right away. So bring the Zune to Europe guys!

Building relationships

This is truly brilliant! Thanks Darryl for sharing, it’s probably the best take on brands building direct relationships with their customers ;) And I guess for all women who can relate to this… there’s always The Women of course.

Check it out.

Inspiration, Anyone?

When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. The second most common feedback was what we would do about it. We showed we understood the shifted relationship, what does Microsoft Advertising have to offer that work this changed situation?

In the second installment the advertiser is at his agency trying to figure out a way to solve his problem. This one is about inspiration… but just check it out for yourself.

Check getinspiredhere.net

Coming soon

… to a computer screen near you. I hope you have seen / remember this little movie that was launched about a year ago? ‘Bring the love back’ or ‘The Break-Up’ as it was officially titled. Today the sequel to that is almost ready and Geert – my colleague responsible for all this – made a little teasing trailer of it. Hope you like it.

Nice little detail, the voice over on the trailer is done by Don Lafontaine, who is an American voice actor famous for recording over 5.000 movie trailers, etc… so you might recognize that voice ;)

Surround video

Although it seems like this is pretty much a creative idea, and nothing quite real today, I like it immediately. Good out-the-box thinking from the researchers at the BBC. Imagine how this could bring a totally immersed movie experience into your living room. Or think about gaming, COD4 to name a one for instance, now that would be absolutely amazing.

surroundtv1.jpg

[Via David Bausola]

Ken touched this

Berlitz did it again and I hadn’t noticed until this week. One year after the classic viral video ‘What are you sinking about?‘ they seem to have created a few new funny virals a couple of months ago. If you haven’t seen them yet (like me) then be sure to take a look, there’s pretty funny.

Thanks to @netlash and @Andhi I quickly received another 2 variations on the same theme: Tide & Camelia.

[Via Adverblog]

 

Don’t get me started about the French

A couple of months ago I talked a bit about a show called Animals which Ricky Gervais did as a stand up comedian… about animals. I had this 10 minute piece (still one of the best parts) from the show and I thought it was just hilarious. Unfortunately I only had these 10 minutes and not more, as I really wanted to see the whole show once.

Animals

Yesterday by searching a bit online, I found the full show (cut up in 9 pieces) and I tell you, if you want to start this new year with a smile, watch this. It’s brilliant, it really is.

My initial idea was to highlight a few jokes in this post, but that is never going to work the way it should be. So here are the 9 parts, I’m sure you’ll like it… even when you’re French or Swiss :)

Animals (Ricky Gervais): Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8 and Part 9.

 

LeWeb3 videos

The last video for LeWeb3 have been uploaded and so they’re now all available for your viewing. I’ve already written up a little report of my experience at LeWeb3, here are my highlights in video:

starckspeech

Panels:

Keynotes:

I’m pretty sure Janus Friis, Joi Ito and June Cohen’s talks were interesting as well but I missed them at the conference so I’ll have to catch up on those myself first. These videos and others are obviously also available here.

 

I actually watched this!

I think it’s fair to say that I’m a frequent traveler as I spend some time in a plane a few times each month. That said, every time I’ve entered a plane I start reading a book or the newspaper and won’t look up for anything else than food, drinks and the notice that we’ll be landing soon. The last thing I’ll pay attention to is the safety video or instructions given by the flight attendants. Been there, done that… and it’s boring.

Funny enough, today I did watch a safety video… and that wasn’t even in a plane. When I saw this post from Karl Long I figured I’d follow his advice and watched the new Virgin America safety video. It’s like Karl says, even if we’ve all got accustomed to the fact that some things – like safety videos – can only be boring, Virgin America proves us wrong. Together with the agency Anomaly they made a difference and it results in the fact that I actually got interested in checking out the Virgin offering next time I have to book a flight. Kudos!

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