Most Contagious 2009

Every year at the end of year there are 2 reports worth looking out for, one is FEED from Razorfish that came out a few weeks ago and the other one is Most Contagious from Contagious Magazine which was released this Friday. Make sure you get them both.

contagiousmag2009

And while you’re at it, take a look at the new Contagious Magazine website as well.

Follow me: the rabbit edition

To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home:

Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;)

[Via AdPulp]

Going vertical

A couple of days ago I read this article about a new book format called ‘Dwarsligger’ (Dutch) which is supposed to make it easier to read in bed or on a plane… Not only is the book’s size adapted but more importantly you have to read from top to bottom instead of left to right.

dwarsligger2

Interesting thought, I’m almost amazed nobody else thought of this before. Funny enough, only a couple of days later, I noticed the following video in which another Dutchman presents a new invention at the INMA Outlook 2010 Conference: the vertical newspaper. I smell a trend :)

Who’s next?

Because clicking is so 90’s

This trailer shows a the website project created by Andreas Lutz as part of a study project and is rather inspirational. The website uses video and sound input to control the navigation, so basically you navigate using gestures and voice.

audiovisualnav

Make sure you try it out for yourself on Andreas’ website as well. I found it still pretty hard to use the navigation and have to admit I still prefer clicking for now :) but you can see where this is going and that’s an opportunity that I do want to think about. Very cool!

[Via fubiz]

Leon (age 64): the real fake candidate

Before we go any further I need to ask you to take a look at the video below. This is the clip of an audition during the television program ‘So You Think You can Dance’ in Belgium. Never mind the language, just look…

Meet Leon. I suppose you noted the consternation of the jury not only when they saw a 64-year old doing an audition in what is basically a program targeted at youngsters, especially when they saw Leon end his audition with a split. The best of all this? Leon was actually entered into the competition by Milk (VLAM) as a part of the campaign they’re running to show that drinking milk on a daily basis will help you to stay fit and flexible.

Obviously nobody knew about Leon being part of an ad campaign until we (Duval Guillaume) revealed it after the show was aired on television. This was one of the first campaigns where I was part of the team that developed it so it was especially great for me to see the outcome of it.

To get the full picture of the campaign you should also take a look at the video below, this shows the initial commercial that was created for Milk a while ago and which has been on air earlier this year. The idea of doing something special with ‘So You Think You can Dance’ seemed a logical follow up on this ;)

I hope you like it, I know I do :)

What the F**k?

What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone made me aware of the those 2 lovely kids on slide 5… those are mine :).

The photo was taken for the Age of Conversation ebook project.

The egg and the eggplant

Found this via Helge Tenno’s blog – quote on media vs social media from my friend Kevin Slavin (Area/Code):

“One way to think about it. It’s like the relationship between media and social media is like the relationship between egg and eggplant. They share just a couple of letters but they’re not in the same taxonomy. That it’s a fundamentally different experience. And that it used to be when you where storytelling, that what you were competing for attention against where other stories. It’s sort of a story competition. And the attention we are competing for now is the attention to each other.”

I didn’t get the chance to meet Helge in person yet, but I find both him and Kevin very inspiring so check them out.

What a ride!

The last 2 months have been kinda crazy. After my last day at  Microsoft, I started jobhunting right away, jobhunting new style that is – using my blog, Twitter, LinkedIn, … and every other network that could help me spread the word. Interestingly enough it all became a bit of an experiment along the way as well, like when I introduced the #hirefriday tag, but nevertheless still a rather unpleasant reality of being unemployed during a crisis. Lucky enough for me things paid off rather quickly and 5-6 weeks after my last day at Microsoft I started working again.

My new home is Duval Guillaume, an idea-centric communications agency with offices in Antwerp and Brussels. Since 3 weeks you can find me in the Brussels office (photo below) as the new head of strategy there. But more on what I’m doing there in future blogposts.

What the office looks like

A lot of people have been very helpful during all those weeks and I’m very thankful for that. I realize I have been pretty silent on this blog during most of that time but we’ll be going to a more regular rhythm again soon. First I need to change a few things here, for one I should really get that self hosting thing going (yeah I know it’s not the first time I talk about this).