Category Archives: media

Don’t you just love the Sony Bravia commercial? Well I do. It has been on my ‘scratch path’ for quite a few days to write about, but it’s the appearance of the Bravia blog that finally got me to do it. First we had the official Bravia website that was mentioned in the tv commercial, and although there was some nice stuff to it (like the screensaver) it was nothing special compared to some of the things that are done online these days. I really had hoped for more as the tv commercial is so complete: the idea, the imagery, the music, … and yet the website is basic. The new blog adds just what was missing. Find more great advertising on Jaffe’s ‘Year End Juices’ (thanks to i-Wisdom for pointing that out). And yes, Joseph’s own creation: the Nike’s Tiger Woods Spot is cool too. If you haven’t seen that yet, make sure you check it out.

I had only just started with my blog for a week or so and already it’s been pretty silent these last days. Lot of stuff to write about though, just need to find time to do it :-)

Last week we’ve been discussing quite a bit on a very ‘interesting’ research. VMMa have done what they call the “Big Advertising Study“. This is typical sort of research media are doing to proved that they’re still the best to use only this time they did a really bad job. Ofcourse the winner is television in their study. What makes it so ‘funny’ is that they didn’t include the internet as part of the media landscape, while they ran the study 100% online to get the results in the first place.

Keep up the good work Vmma.