With the FIFA Worldcup in Germany coming really close, it is getting clearer every day what the major sports brands and especially what the major online players are doing in that space. We only just saw Google launch their Joga.com as a co-branded experience with Nike Football, which clearly is a whole new kind of ball game (couldn’t resist) Google is entering there. You have MSN that have their Road To The World Cup with famous soccer player diaries (on MSN Spaces of course) of Michael Owen, Ronaldinho, Gianluigi Buffon, … While we would almost forget that Yahoo! is actually the official sponsor of the World Cup so they power the official FIFA website for that. And while we are talking about football in the online space, Puma is doing a wonderful online advertising that you should take a look at. You can find it at Pumafootball.com and it’s just very cool! So let the games begin!
Category Archives: marketing
Absolut
I’ve seen some new and pretty cool advertising from Absolut Vodka the last few days which made me look for other Absolut stuff on the web. A few days ago we saw the first posts talking about Absolut Kravitz. I’ve never been much of a Kravitz fan, but it still is a really nice experience. Check out the Absolut website too by the way.
Everybody knows the Absolut Ads and while I was looking for the Ad you see with this post (created during the Y2K period) it seems there are even more than one fansites about Absolut and it’s advertising. Should have known, but never thought of it really. The best one I think is Absolutad.com, that has an immense archive of old Absolut creatives. Funny enough, while looking on the web I also found out that they’ve just decided to stop with the ads using the shape of the Absolut bottle (article USA Today).
After 25 years and 1,500 versions of print ads built around the shape of its bottle, Absolut vodka is shelving the campaign that made it famous. Absolut will spend $20 million on a new effort that starts today and includes its first TV ads as the brand battles slower growth and tougher competition for vodkas.
Well if the Absolut Tracks project is the first sign of what they’re going to, bring it on then! I’m pretty sure anyway that they will come up with some great campaign ideas that will replace what they’ve been doing the last 25 years.
Also make sure to take a look at Absolut Temptation, got to love it! [Via Coolz0r]
Old news
This is old news, but I only found out recently and thought it was so cool that I just need to write about it. While I was writing my marketing plan a few weeks ago Matth send me this link with the presentation Dick Hardt did at OSCON 2005. That was already in October or so, but I hadn’t seen it before.
I love the unique flow of this presentation and although my marketing plan presentation had some good content, the presentation style was nowhere near to the one of Dick. Still I won’t easily forget this webcast anymore and hope to integrate one of the ideas in a presentation of my own. Or maybe ask the agency… Matth?
Chuck Norris madness
It’s been going on for quite a while and those people who are used to getting fun stuff sent to them by email, or that read blogs on a regular basis will have seen most of it already. They might even have had it already with the Chuck Norris facts popping up in the blogosphere but I still needed to write about it as I’m still amazed how this has become so big. Chuck Norris facts: a story.
Somewhere in the beginning of December last year – I had just started on WordPress – I noticed a blogpost in my WordPress dashboard that was called “Chuck Norris – The Facts“. It was a list with some funny Chuck Norris facts that had been going around by email for a while apparently. I hadn’t seen it before but thought it was really funny. I had never thought that it would become as big as it did, proof are several postings around the web featuring always more and more facts (More Chuck Norris facts, Chuck Norris can devide by zero, Chuck is the new Hoff (Jaffejuice), … only being a selection of what is there) or a website dedicated to the subject (Chuck Norris facts) and even television appearances of Chuck Norris where he’s asked about the list like this one with Tony Danza being the host.
And yes it’s maybe old news already but I still think it’s pretty funny. And as a marketer I do wonder what the secret is behind this getting so big… if I knew just that, I would certainly use it in my own marketing plan.
“Chuck Norris is currently suing NBC, claiming Law and Order are trademarked names for his left and right legs.”
How To Be A Good Marketer In Ten Easy Steps
Tara Hunt of horsepigcow wrote an interesting post of what makes a good marketer in today’s era. It’s good stuff. I’ll get you a fast overview of the top 10 but I encourage you to visit the original article of Tara to see the full story.
A good marketer …
- is a community advocate
- knows today’s brands aren’t built in boardrooms or ad agencies or brainstorming sessions
- plans a little, but changes a lot
- doesn’t only respond to community needs today, but also knows what needs will arise tomorrow
- rewards the community members who stand behind him/her
- gets involved in the community
- is his/her own client
- knows when to back off
- learns to use the tools available to them
- never takes him/herself too seriously
[Via AdPulp / Gaping Void]
'Cross The Breeze 