Don’t just think different, hire different

Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be any different than the advertising we’ve grown up with. And which we hate, or at least most of it. It’sContinue reading “Don’t just think different, hire different”

The strategy is delivery: it’s not complicated, it’s just hard

Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative director at GDS, to come and talk about his learnings and insights working on GOV.uk. Fascinating talk, well worth crossingContinue reading “The strategy is delivery: it’s not complicated, it’s just hard”

No boules, no glory. New work for Coke Zero

Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players,Continue reading “No boules, no glory. New work for Coke Zero”

Are all great campaigns actually flawed or imperfect in some way?

BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1’. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim believes that it’s actually your own intelligence. That all great communication is actually flawed in some way and that ourContinue reading “Are all great campaigns actually flawed or imperfect in some way?”

Happy Xmas. Coca-Cola billboard offers free gift wrapping paper while shopping

Here’s some new work from our agency. These specially crafted billboards are the ideal way for Coca-Cola to help you celebrate Christmas. “As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why weContinue reading “Happy Xmas. Coca-Cola billboard offers free gift wrapping paper while shopping”

Creativity is everyone’s responsibility

Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at theContinue reading “Creativity is everyone’s responsibility”

Dare to say ‘focus on the consumer’ one more time

[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called knowledge and then someone in the audience will tweet it and it’ll definitely generate a few retweets. And every timeContinue reading “Dare to say ‘focus on the consumer’ one more time”

How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

Sweetie: the 10 year old pedophile hunter

Alright. There’s not much I will say about this, you just have to watch the video. In short, the organisation Terre Des Hommes that fights child exploitation, created a robot that looks like a 10 year old child. This robot, called Sweetie, is operated from Amsterdam and once online engages in chats with pedophiles. ApparentlyContinue reading “Sweetie: the 10 year old pedophile hunter”

Big data, big promise

Big data is the whole grail of marketing. And yet not many is actually making lots of progress. There’s a good good on that captures well what the state of big data is if you ask me: “Big Data is like teenage sex. Everybody talks about it. Few do it and they do it inContinue reading “Big data, big promise”