Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”
Category Archives: interview
Selling bravery to clients – Sir John Hegarty
How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. He doesn’t like the word ‘bravery’, linking that directly to an element fear and nobody wants to be afraid. Firstly, heContinue reading “Selling bravery to clients – Sir John Hegarty”
Put the hours in
We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to that is very simple: put the hours in. Whatever the business you’re in if you want to be successful youContinue reading “Put the hours in”
Does technology generate more talk, less conversation?
There’s an interesting article in The Atlantic based on an interview with the publication and Sherry Turkle, a psychologist and a professor at MIT. She recently released the book Alone Together: Why We Expect More From Technology and Less From Each Other in which she argues that we are losing the art of conversation: “Conversations, as they tend toContinue reading “Does technology generate more talk, less conversation?”
Creativity is everyone’s responsibility
Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at theContinue reading “Creativity is everyone’s responsibility”
Automattic and the ‘distributed workforce’, let’s reinvent the way we work
Maybe the company name Automattic doesn’t immediately ring a bell, but I’m sure WordPress does. Automattic is the company behind WordPress and also other web services such as Gravatar, Akismet, Polldaddy, … If you were to look at traffic numbers for all websites running on WordPress combined, they would be the 3rd biggest in theContinue reading “Automattic and the ‘distributed workforce’, let’s reinvent the way we work”
Create value & value creative
When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event organized by the 4A’s. In the video he talks about how good creative ideas can be very valuable brand assetsContinue reading “Create value & value creative”
Calling Marcus Brown and his 14 characters [interview]
When I started blogging again a couple of weeks ago I also knew that I wanted to do more than just write posts about stuff interest me. I also wanted to find a way to share small digital snippets of things that amuse me or inspire me for which I’ve ‘refurbished’ my Posterous. The otherContinue reading “Calling Marcus Brown and his 14 characters [interview]”
