Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with […]
blog of kris hoet – change agent // chief innovation officer @hppnssanywhere & @fcbglobal
Category: interview
Selling bravery to clients – Sir John Hegarty
How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. […]
Put the hours in
We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to […]
Does technology generate more talk, less conversation?
There’s an interesting article in The Atlantic based on an interview with the publication and Sherry Turkle, a psychologist and a professor at MIT. She recently released the book Alone Together: Why We Expect More From Technology and […]
Creativity is everyone’s responsibility
Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part […]
Automattic and the ‘distributed workforce’, let’s reinvent the way we work
Maybe the company name Automattic doesn’t immediately ring a bell, but I’m sure WordPress does. Automattic is the company behind WordPress and also other web services such as Gravatar, Akismet, Polldaddy, … If you were […]
Create value & value creative
When Lee Clow speaks, you listen. The man renown for his work on Apple and Absolut at TBWA/Chiat/Day talked about his thoughts on agency compensation a few weeks ago in a video for an event […]
