True innovation

There are probably not a lot of words that get misinterpreted so many times as the word innovation. Anybody today who builds a friends list on their site, who releases an API, who created a ‘viral’ ….(you catch my drift) is innovating. Bullshit. Innovation refers to something that wasn’t done before and most of whatContinue reading “True innovation”

Creatives grow better in the South-West

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England. It didn’t say anything about no ad people were injured during the making of this movie so I hope everyone got out alright :) [Via Matth]

The human camera

Fascinating stuff on television yesterday (yes that happens on occasion). It was a documentary of a guy called Stephen Wiltshire and I thought it was just stunning. Now I know some of you might have seen this already, the guy’s story isn’t really new, but it was the first I had heard/seen of him. FromContinue reading “The human camera”

Beyond the hype

Content is King! Content is dead, Community is King! Context is King.… etc etc. What is right and what is wrong about all this? There are a few things I learned over time that I think are important values in marketing today. Let me know what you think. And by the way, it’s not oneContinue reading “Beyond the hype”

Geek Marketer

I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology.Continue reading “Geek Marketer”

Inspiration, Anyone?

When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. TheContinue reading “Inspiration, Anyone?”