Marketer’s view on 2009

Mid December last year Peter Kim released his Social Media Predictions for 2009, for which he collected the thoughts of some 14 thought leaders in one nice little document. There’s a lot of good ideas and feedback in there, although I cannot resist thinking some of it is wishful thinking, hoping that some things will change or improve which probably won’t happen. Anyway, worth checking out.

SocialMedia09

Charlene Li (who was part of the people inputting in Peter’s document) added some extra thoughts on it later on her own blog and also ReadWriteWeb weighted in on the predictions.

More recently Valeria Maltoni asked a dozen marketing bloggers about their thoughts for 2009, and as Valeria puts it: “More than predictions, which is hard to do, we focused on direction. This eBook is the result of our collective energy and execution experience”.

marketing2009

Both documents collect the thoughts of marketing professionals in the field and are definitely worth reading so download the PDFs here: Social Media 2009 (Peter Kim)Marketing 2009 (Valeria Maltoni)

Some IKEA for the Oval Office

In the newspaper (Het Nieuwsblad) this weekend: “American Government shops at IKEA”:

“They might be driving in expensive cars, but when it comes down to furniture it seems that some people in the US government have a slightly less expensive taste. The people in this government limo have clearly gone to IKEA.”

ikeagov

Oh yeah? Apart from overly exaggerating with the eye-catching title I doubt if any of this is true, especially since IKEA is running this campaign as we speak… makes it quite a coincidence don’t you think? Kudos to IKEA though ;)

ikeagov2

Turn on the pre-recorded website

My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.

I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)

INGLionDeposit

And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!

Candlelight

I’m pretty sure the guys at Buzzing Bees won’t mind but I have copy their latest post, it’s too good. They show the latest commercial made for Electrabel by Famous – filmed in Stop Motion with 288.000 candles. Note – Electrabel is a energy provider.

Here’s the making of:

Great stuff Famous!

Where’s agency 2.0? (Cont’d)

Right about a year ago I wrote this thought:

“With more and more agencies adopting new ways to get the connection between their clients the advertisers and the consumer, I think it’s time they rethink themselves as well and look at how they can serve their clients, their customers a bit better. Just a thought.”

It was at a time that I was working simultaneously with several different agencies across Europe and it struck me how all of them were telling me to focus more on the customer etc while in the meantime operating on a very self-centric approach themselves.

I was reminded of this post (and discussion) this week as Alain Thys and Stefan Kolle from FutureLab released a new report around exactly that topic:

“This is the free version of the Futurelab report on the growing disconnect between what advertising agencies offer, and what their clients are looking for. If you wish to purchase the full report with 60 pages of strategic insights and recommendations, go to: www.futurelab.net/agencyreport.”

Enjoy.

Hugh at LeWeb 08

As I mentioned about a week ago in the ‘Blue Monster in Paris’ post, Hugh MacLeod was a regular guest at the Microsoft BizSpark and Live Mesh booth at LeWeb in Paris this year. We had agreed with Hugh to try out something different than usual and everybody who stopped by while Hugh was there could get a personal Hughcard and maybe even something more… like say a signed Blue Monster wine bottle for instance.

"Amsterdam Blogs" by Hugh MacLeod @ Le Web 08  hermione

It was great to see a lot of people stopped by and had cartoons drawn on business cards, wine bottles, body parts, computers, etc. All good fun and a lot of times real conversation starters, just like we hoped it to be.

Those of you that were interested in the event will all probably have read what The Guardian had to say about it, well if you did then make sure you read Thomas Crampton’s answer to that as well. Every year when I look back at LeWeb it is with the eyes of both an attendee as a sponsor. Every year there are some things that could have been better (yes it was cold, yes I liked last year’s venue more, yes we were definitely spoilt re food last year, …) and there are always plenty of reasons why I will be back next year.

It’s still one of the best conferences for networking, there’s all kinds of great content to be discovered and you just know it’ll start a conversation just like the years before. When I checked with the program manager for BizSpark or the startups that were able to show off what they got as part of that program, feedback was very good. When I checked with the Live Mesh guys, feedback was good. And quite a few people went home with a personal cartoon… yeah it was good for me. Thanks again for joining us Hugh!

Fabulous!

Sometimes there are these websites/services that you stumble upon after following a link in search, twitter, … and for which you wonder how it is possible you hadn’t heard of it before? Recognize that situation? Well Fabchannel.com is such a website – I only heard about it for the first time this week.

fabchannel_deus

This time it was a tweet from someone (can’t find it anymore) that notified me about a LIVE concert of dEUS (in Paradisio, Amsterdam) that caught my eye. And what can I say, I pretty much liked everything about that site. I liked how it had a nice countdown clock to the concert (custom for your time zone), I liked the live stream itself which was pretty good, I like the search functionality, the ability to watch older concerts and especially how you navigate through the tracks, the speed in which it gets connected to the streams, … fabulous! Seriously, how did I not notice this before?

Currently watching/listening to an old Zita Swoon concert, with Bettie Serveert and some Frank Black as well (for the Pixies stuff really).

Blue Monster in Paris

Next week we’re heading to Paris again for what is probably one of the most exiting tech/web events in Europe: LeWeb. This year Microsoft is the main sponsor and so make sure you come and check us out. And while you’re at it, bring your business cards as Hugh Macleod will be a regular guest and he might just end up drawing a cartoon on the back of it ;)

blue-monster-spritzed-thumb

We’re also going to bring some Blue Monster Sauvignon Blanc with us but more on that later. For those that would like to get a chance to get one of those right now already, I’m actually going to give away 6 bottles right here, right now. (that is 1 bottle per winner to be clear). All you have to do is let me know in the comments why you should win it. By the start of LeWeb next week I will pick the winners (with the help of Hugh) out of the hopefully numerous comments ;) Make it original. Oh and just so you know, these bottles aren’t for sale.

Come and say hi if you’re going to be at LeWeb. Go here if you’re interested in finding out more about the Blue Monster.

Creativity World Forum

Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It was also at this conference that we got to SpotMe device for better networking, something I blogged about last week. Most of he links below point to short recap videos of the presentations, so make sure you check out the ones that interest you.

Day 2 - Chris Anderson
Photo from FlandersDC

First speaker to kick off the event (well after the obligatory and boring intro) was John Cleese. And just like for many of you I guess… he’s a hero of mine so pretty good start :) I must say even though John didn’t re-invent to wheel here on how to be creative but I liked that presentation a lot. John’s theory is that everyone can be creative, but that you need to get into the creative mindset for it and that you need to take time for it. A lot of his focus regarding this mindset was on the unconscious part of your brain that is very important for this. He recommended to read a book called ‘Hare Brain, Tortoise Mind: How intelligence increases when you think less’ to support his talk on this. Instinctively I could recognize myself in this (which I guess is a good thing) but there’s obviously no way I compare to John of course.

The next talk I saw was from Jef Staes. A presentation that didn’t really start of well, but turned out to be pretty interesting in the end. The analogy of the Red Monkey which is the creator, who needs to influence the pioneers first, after which you (hopefully) get followers that finally crush the settlers was an interesting one. Especially given my interest in all things ‘influence’. After Jef came Theo Jansen who I blogged about before, seriously impressed with his creations though. Fascinating to see those on stage., again watch the video. Last speaker I saw on day 1 was Steve Wozniak, and although I was seriously looking forward to that, I must say you might as well read his book.

First up the second day was Tom Kelley from IDEO, who talked about how it’s not good enough to be innovative, but how you also need to outpace everyone else. He spoke about his new book and the different roles he describes in there that are important in the innovative process, with the focus on 2 roles: The Anthropologist and the Experience Architect. Again I liked what I saw, also because it sort of ties in with some things I mentioned during my own presentation at SIME. He mentioned a good quote of Marcel Proust saying:

“The real act of discovery consists not in finding new lands but in seeing with new eyes”

He also referred to a concept they call ‘VUJA DE’ which is exactly the opposite as ‘DEJA VU’ and how it’s exactly these ‘VUJA DE’ moments they’re trying to pursue at IDEO when working on projects. Good stuff.

I was also looking forward to see An De Jonghe but that turned out to be a big disappointment. She gave 3 examples around social networking, one of which was Belgian and which took her a lot of research to find it (yet failing to point out she’s consulting for them!) Good luck we got a great treat from Dan Heath after that. His talk was related to ‘Made To Stick’ (which I loved) and since he’s a great presenter as well, this was really good. Good reminder about the ‘curse of knowledge’ and thinking about reading the book again.

Last but not least, Chris Anderson, no need for introduction right? He talked a little bit about ‘The Long Tail’ but mostly on his new book ‘Free’ which is coming out next June. It was really interesting to see how he came about this theory (talking about how “storage, bandwidth will become to cheap to meter”) and why that enables these new models. He talked about 4 models of FREE that exist in the 21st Century:

  1. A marketing trick
  2. Ad-Funded / Ad-Supported
  3. Freemium
  4. Gift Economy

… of which Freemium is definitely the most compelling to me. Really good talk again which concluded the event. So needless to say I enjoyed it, especially when you know it cost only like 300 EUR. There were more presentations but those were the ones I wanted to talk about, make sure you watch those videos!