Follow me: the rabbit edition

To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home:

Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;)

[Via AdPulp]

Cereal gaming

Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.

Enjoy.

And if you do want to create some AR with cars, maybe make it some more like this ;)

[Via Helge Tenno]

100 greatest internet videos in 3 minutes

Let’s say you never had the time to watch any of the videos that your friends sent you by email or on Facebook, well I’ll spare you some time, you can now watch them all at once… kinda. And like my friend Kevin says, if you did watch them all… think about the all the time you’ve wasted :)

100vids

[Via Kevin Briody]

Engaging the audience

Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:

handfromabove

[Via Only Dead Fish]