This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career […]
Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with […]
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it […]
A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on […]
Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be […]
Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the […]