Looks like September is going to be robo-arm month. Microsoft is doing something cool with robots on RememberReach.com for the launch of Halo Reach (September 14th) featuring a user-generated light sculpture of Reach’s Noble Team.
“The Kuka KR 140 bot, normally deployed in car factories, has been outfitted with an LED and stationed in an undisclosed San Francisco warehouse. Visitors direct the machine to plot the 54,000 points of light that will form the Noble Team monument.”
Curious to see what the final sculpture will look like. In the meantime Coolhunting tells us Audi and Kram/Weisshaar (design firm) are preparing Outrace, an installation that will take over Trafalgar Square from 17 September through 23 September as part of the London Design Festival. This installation uses eight industrial robots from Audi’s production line to deliver messages sent from people around the world as 3D lighting graphics.
“The project explores ways to integrate innovative technology within the arts, using LEDs to scroll out user messages by attaching the powerful light heads to the mechanical arms of the robots. A long-exposure camera will capture the resulting light traces, creating videos of the user messages so that participants can share their experience across their social media platforms.”
As I said: September, when robots take over the internet ;)
Gosh. Would I love to see what we could do with this at the agency, out the current ‘review’ table – in the new one ;)
[Via my buddy Steve]
Really nice work from designer Jason Dean from Orlando, who designed this alphabet based on some of the most important brands identities of today. There are only 500 copies of this limited edition so be quick if you want one.
And? Did you do the test? How many brands could you name instantly?
Augmented reality is the new black, but only few people seem to be doing something really interesting with the concept of AR. I don’t really want to hold a white paper with a black mark on it in front of my laptop to get a 3D image of a car projected on it… or at least on screen that is. I could already see that same 3D car on my screen in the past without all the AR complications. Catch my drift? Do something different and fun like the example below, or make it useful like what Ray Ban did recently with their Virtual Mirror.
And if you do want to create some AR with cars, maybe make it some more like this ;)
[Via Helge Tenno]
I found this the other day on Zoomdoggle: Eric Testroete, a Vancouver based gaming industry guy, created this pretty cool 3D mask of his own face. Awesome don’t you think?
Similar concepts on the website of Bert Simons, one I found via Pietel on Facebook today, all I need now is some free time :)
A couple of days ago I read this article about a new book format called ‘Dwarsligger’ (Dutch) which is supposed to make it easier to read in bed or on a plane… Not only is the book’s size adapted but more importantly you have to read from top to bottom instead of left to right.
Interesting thought, I’m almost amazed nobody else thought of this before. Funny enough, only a couple of days later, I noticed the following video in which another Dutchman presents a new invention at the INMA Outlook 2010 Conference: the vertical newspaper. I smell a trend :)
This trailer shows a the website project created by Andreas Lutz as part of a study project and is rather inspirational. The website uses video and sound input to control the navigation, so basically you navigate using gestures and voice.
Make sure you try it out for yourself on Andreas’ website as well. I found it still pretty hard to use the navigation and have to admit I still prefer clicking for now :) but you can see where this is going and that’s an opportunity that I do want to think about. Very cool!
The future is here! After crowdsourcing as an option to create an advertising campaign, the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here:
Very nice infographic about what it would take if you wanted to print out all the content on the internet. Here’s one visual, make sure you visit CreativeCloud for more infographics about the topic.
I like simple things like this.
“The gauge is attached via a network cable to the internet where it monitors news and search results for “paris hilton” and “paris france” and displays an average result in real-time.”
[Via Microsoft buddy Steve Clayton]