Dear cell phone user

So there you are, reading a newspaper on a terrace while you’re kids are playing on the playground and the phone rings. Not yours, but that from your neighbor. It’s long, loud, … can’t even hear myself read the newspaper anymore.

shhh2

This initiative from Coudal might be old, but I sure wished I had a card on me yesterday. Printing them out right now.

Apple iSad

I was just reading this:

“Apple issued a cease and desist letter to Newsday regarding their iPad app commercial. The commercial essentially showed how the iPad can’t completely replace newspapers as the screen will shatter when your hit flies with it. Long story short, Apple doesn’t want their iPad’s glass getting shattered as a newspaper app commercial.”

Is that true? Because of this ad?

You have to be kidding. Really Apple, sometimes you can be so small. Small-minded that is.

A video trip down to memory lane: the Youtube Time Machine

The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection.

Let’s find out what happened in 1973 – the year I was born in case you were wondering ;)

[Via The Denver Egotist]

Cute girl has a catchy dance

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like.

Also check out the website that goes with it: http://galaxys.samsungmobile.com/

Maybe the Windows Phone 7 team should take a look at this as well. I would really love to give the new WP7 a swing once it’s released to market, but it’s not their ads that made me want it. Really not.

The death of pretty much everything

In September ‘06 I wrote a post called ‘It’s violent out there’ in which I wondered why so many articles online are about companies and web services instantly declared dead when some competition appears. The recent ‘The Web is dead’ post of Wired inspired Harry McCracken of the Technologizer to highlight the same point as I did a few years ago, but much more visually. Enjoy.

“For years, once-vibrant technologies, products, and companies have been dropping like teenagers in a Freddy Krueger movie. Thank heavens that tech journalists have done such a good job of documenting the carnage as it happened. Without their diligent reporting, we might not be aware that the industry is pretty much an unrelenting bloodbath.”

dead

Rethinking the mobile web

When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’.

This presentation is a good eye-opener on the question we should all ask ourselves? Shouldn’t we make the mobile web more inclusive? And how would we go about to do that?

Registration is easy, what about activation?

Something bugs me. Not a day goes by or new usage data (preferably in the form of an infographic) gets shared online about one of the favorite social media initiatives such as Facebook, Twitter, … you know the lot. Big data, big numbers most of the time. What I don’t get though is why we all seem to copy/paste most of that information on our own blogs without really trying to understand what the numbers tell us (and what they don’t tell us). Everybody who once worked in a PR related job knows that companies publish numbers in a way so they look good. They use absolute numbers when they are worth it, percentages when they don’t look good and so on and so forth. When I say visitors to this website using Android have doubled over the last week (+100%) that is sounds much better than if I were to say there are now 2 people using Android to visit this blog instead of one. You catch my drift, I would really like to see some more analysis on those numbers before publishing if that’s not too much too ask.

Something else bugs me even more. When making these ‘analysis’, infographics and what not, people are not comparing apples with apples. Nobody seems to find it a problem that we’re always comparing 500M Facebook users versus 145M Twitter users (and some even against the 300M Windows Live users). For Facebook that are registered users, and as such most likely unique users. For Twitter that are registered users, and most likely that means registered accounts – and not unique users. I’ve got one Facebook profile just like most people but do use 3 Twitter accounts (@crossthebreeze, @iblogmustang and @krishoet). For Windows Live however the 300M users mentioned are active users, active meaning that they’ve logged on to the service at least once during the last 30 days. You can discuss about whether that is a good measure for being active or not, the point I want to make is that although they’re all big numbers they all don’t really mean the same thing. And that makes it unfair to just compare them like they are in my point of view.

Especially the registered versus active users is something really important to think about. When promoting webservices such as the ones we’re talking about you can imagine that generating awareness is the first big task on the agenda just like any other company. But because they are webservices I presume once you get the attention needed, driving registrations is not the toughest part. Registering to an online service is easy, I’ve registered to hundreds of services by now but use only a percentage of those on a regular basis. Activating users/consumers is the toughest part. People show interest when the buzz is up, but what is it that you do to keep them interested? That’s a tough challenge, a challenge to which many services fail if you ask me.

And it’s not just webservices of course, same counts for apps etc. There’s a boatload of apps available for my phone apparently and still I find it hard to find a dozen decent ones to download on the device. So don’t just report on the big numers PR people give you, those don’t always mean much (at least not to me). And please compare numbers worth comparing, otherwise that makes no sense either.

There you go. Had to get that of my chest.

Life Cycles Film

Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.

Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.

Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)

[Via Fubiz]