Creativity World Forum

Last week I spent 2 days at the Creativity World Forum in Antwerp, a conference that got my attention because of some of main speakers such as John Cleese, Steve Wozniak, Dan Heath, Tom Kelly, Chris Anderson, … Many of them I had not seen before which made it all the more interesting. It wasContinue reading “Creativity World Forum”

SpotMe or SpyMe?

At the Creativity World Forum this week, all attendees were given SpotMe devices: The All-In-One Participant Communication Tool (I got that last bit of their website obviously). “Spotme combines social networking via a searchable photo database, messaging, people radar, unique “Spotting” function and electronic business card exchange, with audience response, Q&A sessions, messaging, lead retrieval,Continue reading “SpotMe or SpyMe?”

The conference post

After I came back from the Web2.0 Expo in Berlin I thought about writing a post on what I like and don’t like about conferences. A recent post from Laurent Haug (who organizes LIFT) reminded me of that idea so here we go. I wanted to start with highlighting Laurent’s presentation as it’s actually aContinue reading “The conference post”

It’s TIME to change

Yesterday at the SIME conference in Stockholm I was part of a keynote session around the topic: “It’s TIME to change”. The whole theme of SIME is based around change and the DNA of change and in case of our session they had someone from the Telecom, Internet (me), Media and Entertainment sector to talkContinue reading “It’s TIME to change”

Windows Azure

Today at PDC 2008 Microsoft announced it’s new Cloud OS named Windows Azure which is all over Techmeme by now. I’ll be doing a write up of the whole event when I’m back but thought you should check that out already. Another significant announcement is that Windows Live ID is becoming an OpenID provider. WithContinue reading “Windows Azure”

Web2.0 Expo Berlin

I’ve just left Berlin where I attended O’Reilly’s Web2.0 Expo. I quite enjoyed the event, but I must admit (especially on the first day) the networking was what made it good, more so than the content. I missed a general theme, a story that tied up all the presentations together, something that became painfully clearContinue reading “Web2.0 Expo Berlin”

Moving on…

… to a new role at Microsoft. During my 4 years at Microsoft, first as the Belgian Consumer Marketing Manager for MSN and later as the Marcom Lead for MSN and Windows Live in EMEA, I’ve been experimenting with social media. Remember the Windows Live Sessions we did all over Europe (e.g. Brussels, London, …),Continue reading “Moving on…”

Famous Jaffe

Last Friday I was invited by Famous to come to their annual BBQ at the Africa Museum in Brussels. They also had arranged for Joseph Jaffe to come and talk about The Conversation to the audience of marketers and advertisers. I had wanted to see Jaffe present again as last (and first) time I sawContinue reading “Famous Jaffe”

Consumer terrorism

I was rather surprised just a few minutes ago while reading a blog post from fellow Belgian blogger Ine. The post is in Dutch so I’ll translate a bit for you. Ine talks about an email she received from the BDMA – association from Belgian Direct Marketers – about their new congress: “Revenge of theContinue reading “Consumer terrorism”

Geek Marketer

I’m what they call a geek marketer. Steve Rubel wrote a post about this late last year in his Ad Age Digital column saying: “Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology.Continue reading “Geek Marketer”