How to persuade clients to take creative risks?

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”

ID14. Observations on interactive design.

And not just any designer. Petra Sell is a well known UI/UX designer that has shared her own views on interactive design for a few years now and with success. The 2012 & 2013 editions of her design trends presentations have gathered close to half a million views on Slideshare alone so I don’t thinkContinue reading “ID14. Observations on interactive design.”

Truth is people don’t actually like creativity

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 studyContinue reading “Truth is people don’t actually like creativity”

Why you should be using short-form video in your online communication

I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platformContinue reading “Why you should be using short-form video in your online communication”

Who are you?

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? ThoseContinue reading “Who are you?”

The world’s most tagged photograph?

I missed this one earlier on. Orange has tried to create a world record for the getting the most tagged people in one photo, using a view from the Pyramid stage at the Glastonbury festival. “The pic itself is a 1.3 gigapixel, 75,000 pixel-wide image compiled from 36 photos that took one minute to capture.Continue reading “The world’s most tagged photograph?”

Augmented (hyper)reality

An iPad, why would you be needing that for? Today you hold a little square in front of your webcam, not anymore tomorrow. Sure you are ready for the future? ;) This looks a bit like it could be Capital 4.0. If you don’t know Capital, check it out below (blogged about this long timeContinue reading “Augmented (hyper)reality”